Britney Spears Drops ‘Till the World Ends,’ Mimics Ke$ha

Mar 4, 2011 1:44pm

Britney Spears is stirring up a buzz on the Internet as she prepares to release her new album on March 22.

Perez Hilton posted her latest single "Till The World Ends" on March 3. The upbeat dance track will undoubtedly have you ready to head into the weekend "dancing till the world ends."

Unsurprisingly, it is a collaboration with party music aficionado and glitter enthusiast Ke$ha, who told MTV News that "it's an honor to write for one of pop music's biggest icons."Ke$ha also spoke with SPIN magazine about the single and suggested the lyrics allude to "any female musician touring the world," and the experience of "having an amazing, magical night and you don't want to go to sleep and you want it to last until the world ends."

It looks like Spears has taken note of quite a few tactics that have rapidly propelled Ke$ha to dance party sensation status. The glitter queen also used an abundance of product placement, which Spears' latest music video "Hold It Against Me" made headlines for, in her 2010 video "We R Who We R." Coincidentally, both videos feature the dating website PlentyOfFish.com.

Spears has yet to release a video for "Till The World Ends," but the high-synth electro pop song will be released as a single on March 14. The track was produced by Dr. Luke and Max Martin, who have also worked with Ke$ha and Katy Perry. 

Earlier this week, Kim Kardashian also jumped on the party jam train when she released her first single titled "Jam (Turn It Up)." Like Spears, Kardashian sings about partying all night, giving commands to a DJ to keep the music going strong. 

– Helen Zhang

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