Dunder Mifflin Paper, Coming Soon to an Office Near You
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Dunder Mifflin paper, from TV to reality.
Fans of “The Office” will soon be able to score a piece (or a whole ream) of Dunder Mifflin memorabilia thanks to a deal between the NBC sitcom and the office supply website Quill.com.
The Wall Street Journal reported today that the Staples-owned Quill.com will sell Dunder Mifflin brand copy paper as part of a reverse product placement deal. The goal: To sell more paper at a time when hard copies are increasingly going out of style. To that end, packages of Dunder Mifflin paper will be emblazoned with “Office” appropriate slogans, like ”Our motto is, Quabity First” and “Get Your Scrant on.”
Cartons of paper are on sale through January for $34.99 each.
NBC sells a variety of Dunder Mifflin-branded paraphernalia on its website, including the official Michael Scott bobblehead doll, the site’s biggest-selling product.
DunderMifflin.com, which is owned by NBC, also features a page of products manufactured by the fictional office supply company, but doesn’t currently allow users to click on anything they might want to buy, like, say, paper.