Kim Kardashian and Kris Humphries in happier times, at a fashion show in New York in September.

It’s a krisis, Kardashian style.

Kim Kardashian’s decision to file for divorce from Kris Humphries, her husband of 72 days, sent E!, the network that churns out her and her family’s many reality TV shows, into panic mode.

“Everyone knew it wasn’t a storybook marriage and it wasn’t going to last that long, but I don’t think anyone thought they’d split up so soon,” a source told ABCNews.com.

The source said that Kardashian tied the knot with Humphries because “it was seen as something good to do for the show.” But after the wedding, after getting to know Humphries better (they were engaged for 85 days before getting married), a few weeks was “all it took for Kim to be like ‘I’m not that into this guy.’”

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Kardashian posted “A Message to My Fans” on her website tonight, saying that she “married for love.”

“I can’t believe I even have to defend this,” she wrote. “I would not have spent so much time on something just for a TV show! I share so much of my life on a reality show, that contemplating whether to even film my wedding was a tough decision to make, and maybe it turned out to not be the smartest decision. But it’s who I am! We filmed Kourtney giving birth, Khloe getting married, break ups, make ups, our best moments and our worst moments. These were all real moments. That’s what makes us who we are. We share, we give, we love and we are open!”

The latest iteration of the Kardashian reality TV franchise, “Kourtney and Kim Take New York,” is scheduled to start its second season Nov. 27 with Kardashian’s marriage as a focal point. An E! representative told ABCNews.com that executives are meeting today to discuss how to proceed now that Humphries is out of the picture.

According to the Hollywood Reporter, Kardashian is heading to Australia to promote the Sears clothing line she launched with her sisters, sans cameras. There are no current plans to shoot more footage for “Kourtney and Kim Take New York.” But the source is confident that E! will find a way to make the series as sell-able as ever.

“If ‘The Real Housewives of Beverly Hills’ figured it out,” the source said, referencing the recent suicide of Russell Armstrong, “E! will figure it out.”