Kardashian Brand Tarnishing Fast, Say Promoters

By ABC News

Jan 16, 2012 9:18am
gty kim kardahian jp 120116 wblog Kardashian Brand Tarnishing Fast, Say Promoters

Kim Kardashian at InStyle's Golden Globe after party.

Perhaps its backlash over the hype from Kim Kardahian’s 72-day marriage to Kris Humphries, or just the normal trajectory of any unexplainable flash-in-the-pan phenomenon, but the country’s long national nightmare regarding the Kardashians might be ending.

According to the New York Post, anything featuring the overhyped, raven-haired reality show family is turning “absolutely toxic.”

From nosediving ratings for “Keeping Up with the Kardashians” to tanking sales of magazines featuring the Kardashian clan, it appears the obsession over the camera-ready clan is ending fast.Kim was once paid upwards of $600,000 just to appear at a Tao’s New Year’s Eve party in Las Vegas, and she and Khloe were often sought-after — and incredibly well-compensated — party guests the world over. But not so now, say party promoters who once ponied up thousands to get them in the door. “I’d pay her $600,000 personally not to go to Red Egg,” said Travis Bass, co-owner of the New York City nightspot. “Kim Kardashian would be crushing to us.” R. Couri Hay, a publicist who’s worked with them in years past, now hisses to the Post, “I’m bored with them,” and can’t imagine hiring, “Kim Kardashian and her little clunky sisters” again.

The Post reports circulation for the gossip magazines that were once Kardashian country — Us Weekly, In Touch, Life & Style and OK! — dropped nearly 18 percent in December when any member of the clan graced their covers. The paper also points out that Kim was dropped by sneaker-maker Sketchers in 2011, and “replaced her with a French bulldog.”

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