Credit: Twitter.com/@KimKardashian.

This is like Paula Deen tweeting about Splenda while posting a photo of a fried butter ball. Kim Kardashian posted the above photo on her Twitter account Monday with the message, "I dyed my hair lighter yesterday! I'm loving it! New hair color=new beginnings for me … You like?" We don't have exact numbers, but it's safe to assume that approximately 100-percent of Kardashian's nearly 13 million followers zoned in on the area below her hair before noticing the slightly more auburn hue of her locks.

Meanwhile, she and her sisters posed topless in a new ad for their denim line. With sponsors and promoters dropping Kardashian left and right, she's apparently fallen back on her most natural assets. Up next: a reboot of the sex tape that originally made her famous?

Credit: kimkardashian.celebuzz.com.