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It's round three in the battle of Jon Hamm vs. Kim Kardashian. The "Mad Men" star refused to recant his criticism of the reality TV mainstay today, saying he's not sorry he told Elle that Kardashian and her ilk are an example of how "stupidity is certainly celebrated" by today's celebrity-obsessed culture.

"I don't think [my comments] were careless," he said on NBC. "I think they were accurate." 

"It's a part of our culture that I certainly don't identify with," he went on, referring to reality TV, "and I don't really understand the appeal of it other than in a sort of car crash sensibility."

Kardashian called Hamm's initial criticism "careless" last week. She's yet to respond to his latest comments, and her most recent tweet reflected everything he hates. "So excited for brand new episode of Khloe & Lamar tonight!!," she wrote Sunday night, referring to her sister and brother-in-law's E! reality show.