Brad Pitt has joined the likes of Marilyn Monroe, Keira Knightley and Nicole Kidman by becoming a spokesman for Chanel.
Pitt, 48, is appearing in both commercial and print ads for the perfume Chanel No. 5. Pitt is the first male spokesperson in the company's long history and probably the most talked about.
"It's not a journey. Every journey ends but we go on," Pitt says in the black and white commercial. "The world turns and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune."
The ad has gone viral with more than 4 million views on YouTube, with many people wondering what exactly is Pitt talking about.
With no clear answer to what the "Moneyball" star is saying, many are spoofing the ad and having a lot of fun with it.
"Saturday Night Live" rolled out a series of digital shorts this weekend with cast member Taran Killam impersonating Pitt with a blond wig and scruffy facial hair.
"And the dreams wake up and smile at reality. … I'm sorry, is there really no script? Because I've been talking to myself for like two hours straight and I'm starting to sound insane," Killam says in one skit.
Killam continues, "Is it just me or do I look super homeless? That's what you want? Rock 'n' roll."
Killam did three more skits promoting Taco Bell, a tattoo removal service and condoms for dogs.
Funnyman Conan O'Brien also had a field day analyzing the commercial on his TBS late-night talk show, saying, "I watched it again today, and I have to say it's even stranger than I remembered it the first time."
In an interview with ABC News, Lisa Granatstein, managing editor of Adweek, said, "I don't think Chanel intended for this to be a joke. It turned into a bit of a joke but it's not bad publicity. They've generated millions of impressions and gotten a ton of free publicity. This was a home run."