Target’s Bargain Bridal Wear: $99 Wedding Dresses

By ABC News

May 23, 2013 9:25am

ABC News’ Bianna Golodryga and Alison Kenworthy report:

Over the past few years, Target executives have really been thinking outside the box, teaming up with high-end designers like Missoni, Neiman Marcus and Prabal Gurung. But when it comes to bargains, the popular discount chain’s latest venture may have more people than ever saying “I do.”

Target is now offering affordable wedding wear, exclusively online, in their latest bulls-eye targeting nuptial necessities.

“It’s a huge industry,” Jennie Ma, fashion and beauty editor at The Knot.com, told ABC News. “It generates about $4 billion a year. We’ve seen a lot of online retailers enter this space.”

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Target is offering four styles of wedding gowns, 10 bridesmaids dresses and two flower girl frocks in sizes 2 to 28. And the nicest news for your wallet, with prices of $69.99 to $129.99.

The average wedding dress costs around $1,200, and for that amount, brides-to-be could purchase six wedding and eight bridesmaids dresses at Target.

Newly engaged Taylor McGrann, of New York City,  is on the hunt for her perfect dress.

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“It’s hard because you want it to be special, you want it to be perfect, you want it to be beautiful, but how much can you really spend on a dress that you wear one day, one time?” McGrann asked.

Asked if she would consider buying a dress from Target, McGrann replied, “They’re so classic. They’re timeless, they’re simple and it’s really evident that you can make this your own.”

The bridal dresses are only available online and Target has no plans to carry them in stores. But if you order a dress and it doesn’t fit, it can be returned per the return policy.

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