At Pickerington High School Central in Ohio, it's all about the Tigers, but the students channeled a far different animal than their mascot for their entry into the "Good Morning America"/Katy Perry "Roar" contest.

They focused on the butterfly.

Two years ago, Shayna Fowler started "The Butterfly Project," an organization that operates at the school and which is designed to empower young women.

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"Our goal is to teach them that they are valuable, loveable, capable and beautiful," Fowler said in an interview with "GMA."

To spread the message of empowerment, Fowler teamed up with Darby Burch. They solicited stories of students who had overcome being marginalized, and represented those triumphs in the video.

"They embraced the uniqueness of everybody," Zack Howard, the school's principal, said. "Every one of our students has a champion inside of them."

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The school's video is among five finalists whose participants are hoping to win an on-site concert by Katy Perry.

Holly Hollopeter starred in the Pickerington video, playing a girl who appeared to have been overlooked.

"I've been through a lot of the same issues that are portrayed, so I really wanted to use this role to speak for those who couldn't find a voice themselves," she said.

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Fowler hopes her school's video will bring Perry to Pickerington High School Central.

"We are so inspired by her, so we hope that she would be inspired by us," she said.

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The winning school will be announced on "GMA" Oct. 18. Perry's concert at the school - to be broadcast live on "GMA" - will be Oct. 25.