(Photo credit: JustinBieberSomeday/Youtube)

Justin Bieber declared that he's "happy with the man I'm becoming," and in a new commercial, fans get a glimpse - literally - at who that is.

In an ad for his fragrance, The Key, Bieber, 20, is seen gallivanting with women who keep a bottle of his fragrance near their beds. The singer twirls one lucky lady on a rooftop, brings another cake (while dressed as a bellhop), and feeds a third cookies and fondue. At the end of the nearly four-minute film, the singer wakes up in bed, wearing only gold chains.

Watch the video and tell us: what do you think of this new, artsy Bieber?