By now, everyone is wise to the fact that Beyonce has surprised the world by releasing her fifth studio album in entirety via iTunes with no hype and no warning.
All 14 songs and 17 videos can only be purchased all at once — the intention of the self-titled album is to be consumed from top to bottom.
But why did the megastar decide to do this and shock the world in this way without releasing singles?
“I didn’t want to release my music the way I’ve done it,” Beyonce said via a press release. “I am bored with that. I feel like I am able to speak directly to my fans.”
She added that she wanted the music to be complete and unfiltered.
“There’s so much that gets between the music, the artist and the fans,” she continued. “I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
In a video posted on her Facebook page, Beyonce further explains releasing an album in whole rather than singles.
“I feel like right now, people experience music differently,” she said. “I remember seeing ‘Thriller’ on TV with my family. It was an event. We all sat around the TV and now looking back, I’m so lucky I was born around that time. I miss that immersive experience. Now, people only listen to a few seconds of a song on their iPods, they don’t really invest in a whole album.”
She continued, “It’s all about the single and the hype.”