Justin Bieber's feeling unloved.
So what's a bad boy to do when he finds himself the butt of a series of jokes and jibes? Why, take to Twitter of course.
Bieber posted a tweet to his near 50 million followers on Friday voicing his upset over all the negative fuss of late, including the most recent "Loser Keeps Bieber" incident.
I guess I'm an easy target for some. I'm still human. I will continue to meet hate with love. It's all about the music. Much love
- Justin Bieber (@justinbieber) February 21, 2014
It all began last week in the lead-up to the Olympic hockey battles between the U.S. and Canada, amid bets between fans, commentators and even world leaders over which rival neighbor would win.
But one Chicago-area company took it further by erecting an electronic sign along a major expressway with the words "Loser Keeps Bieber," threatening the losing country with having to keep the Canadian-born pop star, who currently lives in the U.S.
The sign showed Bieber between pictures of Chicago Blackhawks hockey players Patrick Kane and Jonathan Toews, who played for the U.S. and Canada respectively at Sochi.
Nothing is higher than the stakes of tomorrow's game. pic.twitter.com/usqJ9EPTpg
- Command Sign (@CommandSign) February 20, 2014
But it didn't end there. A new sign put up by Command Transportation after the U.S.'s 1-0 loss to Canada in Friday's men's hockey semifinal appealed for a "best 3 out of 5."
Hey Canada, best 2 out of 3… errr… best 3 out of 5? pic.twitter.com/n7tLp8qyu0
- Command Sign (@CommandSign) February 21, 2014
Command Transportation owner Danny Zamost told The Associated Press the company was simply having "Good, clean fun," though Bieber might not see it that way.
At least the star, who turns 20 next week, is trying to keep a brave face.
Keeping it positive always
- Justin Bieber (@justinbieber) February 22, 2014