This morning, “Good Morning America” unveiled the #socialsquare, a groundbreaking new digital studio engaging viewers on a daily basis with the broadcast and social conversation. An expansion of the current Times Square studio, #socialsquare is the new social “nerve center” for the broadcast, featuring installations developed with the leading social media platforms allowing “GMA” guests to interact with viewers throughout the broadcast.
“This will revolutionize how our show is produced in the morning and its all about engaging directly with our viewers from beginning to end,” says “GMA”‘s Senior Executive Producer Tom Cibrowski.
“GMA” has partnered with Google+ to use Hangouts to bring viewers into the show and create a virtual Times Square. Fans are invited to send “good morning” messages on the platform to be used in the iconic ABC jumbotron in the heart of Times Square.
In addition to our Twitter mirror (where our celebrity guests let loose, photo-bombing each other and mugging for the camera), the space is fully-equipped with an Instagram video chat wall; a dynamic interactive photowall showcasing pictures, video, and flash poll results from viewers; our unique “social slot machine” that reveals viewer questions from Facebook, Twitter and Google+; and streaming music from Spotify.
The #socialsquare is also the new home of “GMA Live,” the daily digital-only broadcast that airs at 9 a.m. ET on GoodMorningAmerica.com on Yahoo! and on-demand online.