Eva Mendes is one of the most beautiful, talented and stylish women in the world.
Now, she can add "designer" to her list of accomplishments.
She showed "GMA" several of her line's looks, modeled by her family and friends, including her sister, Janet, and niece, Samantha.
Asked how she got into designing, the "Hitch" actress said New York & Company approached her with what she called "this wonderful opportunity.
"I was like, 'Are you sure? Me?'" And I'm so happy. This has been the most amazing creative experience," Mendes, 40, said.
The affordable line is full of feminine prints, bold accessories and dresses that accentuate a woman's curves. The inspiration is the golden era of Hollywood stars "like Monica Vitti and Gina Lollobrigida. And … the obvious choice, Sophia Loren. I think she's kind of everyone's style icon," Mendes said.
The line is full of items that can be mixed and matched, including jackets, jumpsuits and even bodysuits.
"Ladies, please don't be scared," Mendes said, laughing. "This is something that I've loved since high school. And it's a bodysuit."
The jewelry is inspired by Mendes's own vintage collection.
Mendes also shared a few of her beauty secrets with "GMA."
"I think a great beauty tip, for me that I actually learned from my mother is, she always believes that if your hair is set and your hair is done, you can get away with having no makeup or a mediocre outfit," she said.
Another tip: don't be afraid to cinch those curves.
"I love creating a waist with whatever you have," she said. "You know, just getting, having that great belt that you love, finding a belt that fits you and really cinches you. I just think that that's a great little way to feel, to put an outfit together."
Asked about her target customer, she replied: "Oh, the modern day woman who wears many, many hats, but who always wants to look feminine and really wants to make the most out of her wardrobe for a very affordable price.
"Because although I'm fortunate enough that I can splurge on a dress if I wanted to, I just can't do it."