Lupita Nyong’o Named New Face of Lancome

By Rachael Ellenbogen

Apr 4, 2014 1:20pm
GTY lupita mar 140404 16x9 608 Lupita Nyongo Named New Face of Lancome

Dominique Charriau/Getty Images

The wins just keep coming for Hollywood’s new “it” girl, Lupita Nyong’o!

Fresh off her Oscar win for Best Supporting Actress in ’12 Years a Slave,’ Nyong’o, 31, has now been named the new face of Lancome.

The Mexico-born, Kenyan actress shared a video via Instagram on April 4 to announce to the world that she is joining the beauty company as its newest brand ambassadress. Nyong’o apparently couldn’t wait to share the good news, even captioning the video: “Me + LANCÔME. #TGIF The secret’s out. And it feels GREAT. @LancomeUSA #Lancome”

The “Non-Stop” actress said she’s “always loved” the Lancome brand.

“I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Nyong’o said of the company.

She will be joining Julia Roberts, Lily Collins, Penélope Cruz and Kate Winslet as ambassadress of Lancome. One of the reasons she was chosen for the role is because she’s “true to her African beauty,” “strikingly beautiful and intelligent” and “is by essence the Lancome woman,” says Françoise Lehmann, General Manager of Lancôme International.

Lancome USA President Xavier Vey added: “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

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