We've all heard of blind dates, but marrying someone the moment you meet them is a new extreme.
That's the premise of a controversial new reality show on A&E's FYI network called "Married at First Sight," where the bride and groom agree to say "I do" without ever meeting until that long walk down the aisle.
There are six singles looking for love and four relationships experts determined to make lasting matches.
"'Married at First Sight' is a social experiment that really seeks to determine if social science can play a role in match making," Logan Levkoff, a sexologist and one of the experts on the show, told ABC News.
But critics say the show's premise makes a mockery of marriage.
"My heart goes out to these couples participating on this show," Paul Brunson, a professional matchmaker, explained. "I really feel like they are being duped. The fact that they are starting their lives in this artificial fishbowl is a great, great illustration of really how bad and how far away we've gone with television."
Once the couples are paired, they commit to marriage without even knowing each other's first names.
"This could be the best thing that's ever happened to me, or pretty much the worst decision I've ever made," one contestant describes on the show.
The reality series then documents each couple for the next five weeks before they all ultimately make the big decision to divorce or stay together.
The pairings are based on scientific matchmaking, but skeptics are curious if on-paper compatibility really translates into true love.