(Photo credit: Facebook)

Today is Jack the Cat Awareness day at New York City’s John F. Kennedy Airport.

The cat has been missing for more than seven weeks after getting lost in the American Airlines baggage check area. Even though time has passed, the online fury over the cat’s loss and the airline’s failure thus far to recover it has not.

The “Jack The Cat is Lost in AA Baggage at JFK” Facebook page has more than 15,000 followers and is updated often, sometimes several times a day. And every post elicits dozens, sometimes hundreds, of comments from outraged and sympathetic supporters.

The goal of today’s event at the airport is to spread awareness about Jack to the airport’s more than 37,000 employees.

“You would be surprised the amount of people at JFK that are not aware that Jack is missing,” said Bonnie Folz, one of the lead searchers, in a statement. “There are construction workers, shop workers, store workers, garage cleaners, garage security, terminal security and a whole lot more. Any one of them could be the one who sees Jack, but they need to know he is missing.”

Jack disappeared on Aug. 25 when his owner, Karen Pascoe, was traveling from New York to California. She dropped her two cats off in their kennels at baggage services and soon received a call from an American Airlines agent telling her that one of her cats was missing and they believed he was in the inbound baggage claim area.

A Department of Transportation Pet Incident Report released Oct. 13 revealed exactly how Jack was lost. Each of Pascoe’s cats was in its own kennel, which a clerk stacked one on top of the other. The top kennel fell and Jack escaped.

An extensive search came up empty and Jack has been missing ever since. Passionate supporters have vowed to renounce American Airlines unless the feline is found. The airline has stopped posting updates on its Facebook page.