Ratings: “ABC World News” Cuts Viewing Gaps with “NBC Nightly News” — Narrows Total Viewer Gap by 29%

By David Ford

Nov 8, 2011 10:43am

“ABC World News with Diane Sawyer” Cuts Total Viewer and Demo Gaps with “NBC Nightly News” Year-to-Year – Narrows Total Viewer Gap by 29%

ABC Outperforms “CBS Evening News” by 1.61 Million Viewers and by 310,000 Adults 25-54

Season-to-date, “ABC World News” Increases Both Total Viewing and Demo Audiences

For the week of October 31, 2011, “ABC World News with Diane Sawyer” averaged 7.65 million Total Viewers and a 1.6 rating/6 share/1.97 million among Adults 25-54, according to Nielsen Media Research.  Growing its overall audience week to week by 2%, “World News” hit a 10-week high in Total Viewers - best since w/o 8/22/11.  In addition, the ABC evening newscast improved on the year-ago week by 6% in Total Viewers (7.23 million on w/o 11/1/10), building year-to-year in all 7 weeks of the season.

“ABC World News” cut the gaps with “NBC Nightly News” among both Total Viewers (-29% – 1.03 million vs. 1.45 million) and Adults 25-54 (-2% – 508,000 vs. 521,000) compared to the year-ago week.

“ABC World News” outperformed the “CBS Evening News” by 1.61 million Total Viewers and by 310,000 Adults 25-54.

Season to date, “World News” is up in both Total Viewers (+5%) and Adults 25-54 (+4%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” in both Total Viewer (-8%) and Adults 25-54 (-3%), posting its smallest news demo margin (312,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

EVENING NEWS (Week of October 31, 2011)

  Total Viewers     Adults 25-54      Households
 
   
ABC       7,647,000  1.6/6; 1,973,000     5.2/10
NBC   8,672,000  2.1/8; 2,481,000     5.8/11
CBS   6,042,000  1.4/5; 1,663,000     4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/31/11, 10/24/11 & 11/1/10.  2011-2012 Season (9/19 – 11/6/11) and 2010-2011 Season (9/20 – 11/7/10).

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