Traffic Up 98% in First Month of Alliance with Yahoo! News

By Caragh Fisher

Nov 7, 2011 10:31am

 Video Views Jump 56% in October

ABC News Digital Celebrates Most Trafficked Month Ever 

                The strategic alliance between Yahoo! News and ABC News has proven its strength in the first month based on internal monthly reporting.  Since October 3rd, ABC News Digital has attracted 98% more traffic than September.  Video streams for ABC News content have increased 56% since last month.  In total, ABC News stories on Yahoo! branded sites, traffic to and ABC News/Yahoo! News video series added over 120 million more page views to‘s record monthly total.  Starting this winter, comScore will combine,  ABC News Digital with Yahoo! News – already the No. 1 news destination online – to create the Yahoo! News – ABC News Network category and together will dominate the category.

ABC News is now the premier news provider on Yahoo! News and during October, ABC News coverage of breaking news events and exclusive interviews reached a whole new audience.   Exclusive  ABC News interviews with President Obama with George Stephanopoulos and Jake TapperBernie Madoff and Stephanie Madoff Mack with Barbara Walters and Chris Cuomo and Diane Sawyer’s special ”A Hidden America: Children of the Plains” were available to an online network of over 100 million.  On demand and exclusive videos remained popular on and were featured on Yahoo! branded sites.

“This month is an encouraging first step which proves this relationship has a firm foundation.  We are building on this momentum by producing more shared content, more original video series and more exclusives with our partners at Yahoo! News,” said Senior Vice President of ABC News Digital Joe Ruffolo.

“Yahoo! is doubling down on strategic alliances, and working with ABC News is a prime example of how it’s done,” said Robertson Barrett, Vice President Yahoo! News and Finance.  “Combining the online news and media leadership of Yahoo! with the unrivaled global newsgathering capabilities and award-winning journalists of ABC News, together we have created a formula to deliver the best content to the biggest audience.”

Since on Yahoo! News launched the site has received over 70 million page views and reaches over one million users each day on average. This co-branded and highly interactive online destination lets the “Good Morning America” audience continue the conversation online before, during and after the broadcast and deepen viewers’ relationship with the program 24/7. 

Several million people have also tuned in to Yahoo! and ABC News’ exclusive slate of original online video programming featuring ABC News anchors and correspondents.  “Newsmakers” - a regular series of interviews with top newsmakers has featured George Stephanopoulos’ interview with President Obama, Chris Cuomo’s exclusive interview with Bernie Madoff’s daughter-in-law and a Yahoo! interview with Melinda Gates. Other digital original series include “Around the World with Christiane Amanpour” and “This Could Be Big” with Bill Weir. On Tuesday November 8, the organizations will team up for an unprecedented day of live interviews with the 2012 republican presidential field.

                Additionally, ABC News will be featured on Yahoo!’s emerging mobile platforms.   ‘Good Morning America’ will soon be available on the IntoNow social television app and ABC News content will be available on Yahoo!’s personalized digital newsstand for tablets Livestand.

ABC News delivers a big picture understanding of the world to empower and inspire viewers to make confident decisions for themselves and their families.  More people get their news from ABC News than from any other source. ABC News is responsible for all of the ABC Television Network’s news programming on a variety of platforms: television, radio, and the Internet.  With an average television and radio audience of 180 million people in a given month, ABC News surpasses the competition.  More than 2,400 affiliate stations broadcast ABC News Radio’s global news coverage.  In addition, ABC News NOW is a 24-hour news and information network currently available to 44 million users across cable, broadband, and mobile platforms. NewsOne, the affiliate news service of ABC News, provides live and packaged news, sports, and weather reports, as well as footage of news events, to 200 ABC affiliates and more than 30 domestic and international clients.

You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus