For All 13 Weeks of the Season, “GMA” Cuts Total Viewing and Demo Gaps with “Today” Year-to-Year and Season-to-Date

Dec 22, 2011 1:03pm

“GMA” Only Morning Show to Increase in Demo Season-to-Date and Year-to-Year; Increases Most in Demo Week-to-Week

ABC News’ “Good Morning America” drew 4.856 Total Viewers and 1.6/11/1.955 million Adults 25-54 for the week of December 12, 2011.  For the 2nd time in the last 3 weeks, “GMA” built on the previous week in Adults 25-54 (+5% – 1.864 for w/o 12/5/11), posting the largest weekly news demo increase among the network morning newscasts (NBC’s “Today” was up +1%; CBS’ “Early Show” was down -5%).    

 

 ”GMA” was up over the same week last year in Adults 25-54 (1.955 million vs. 1.952 million), stretching its growth over the year-ago week this season to 13 consecutive weeks.  In addition, “GMA” was the only morning newscast to grow year to year in the key adult news demo (NBC’s “Today” was down -11%; CBS’ “Early Show” was down -15%).    

 

“GMA” decreased its week-to-week margins with NBC’s “Today” in both Total Viewers (-1% – 760,000 vs. 767,000) and Adults 25-54 (-11% – 507,000 vs. 567,000), narrowing its news demo margin for the 3rd time in the last 4 weeks.  In addition, for the 13th time in as many weeks this season, “GMA” narrowed its year-to-year margins with “Today” in both Total Viewers (-12% – 760,000 vs. 868,000) and in Adults 25-54 (-38% – 507,000 vs. 822,000). 

 

Season to date, “GMA” narrowed its gaps in both Total Viewers (-38%) and Adults 25-54 (-38%) versus its year-ago season gaps, posting its smallest margins (584,000 and 499,000, respectively) with “Today” in 4 years – since the 2007-08 season.

 

“GMA” outperformed CBS’ “Early Show” by 2.278 million Total Viewers (4.856 million vs. 2.578 million) and by 922,000 Adults 25-54 (1.955 million vs. 1.033 million), delivering its 2nd largest news demo advantage of the season.

 

Season to date “GMA” is up the most among network morning news programs in Viewers (+9%), and is the only morning program to grow in Adults 25-54 (+10%) versus year-ago averages (NBC’s “Today” is up +1% and down -5%, respectively; CBS’ “Early Show” is down -8% and -10%, respectively). “GMA” is seeing its largest overall season audience in 4 years, since the 2007-08 Season.

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.

 

WEEK OF 12/12/11      TOTAL VIEWERS      ADULTS 25-54       HOUSEHOLDS

ABC                    4,856,000      1.6/11; 1,955,000      3.6/13

NBC                    5,616,000      2.0/14; 2,462,000      4.2/15

CBS                    2,578,000      0.9/ 6; 1,033,000      1.8/ 7

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/12/11, 12/5/11 & 12/13/10.  Most Current: 2011-2012 Season (9/19 – 12/18/11) and 2010-2011 Season (9/20 – 12/19/10).   

 

– ABC –

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