Dec 9, 2011 3:30pm

Liquor Control Board Pulls Shocking Date Rape Ad

After receiving thousands of emails and hundreds of phone calls, the Pennsylvania Liquor Control Board has pulled a series of controversial, risqué posters from its ad campaign that links drinking with date rape.

The graphic ads show a woman’s legs sprawled on a dingy bathroom floor with blue underwear around her ankles. “Date rape,” one image reads. “See what could happen when your friends drink too much.”

In another ad, the wording is even more direct: “She didn’t want to but couldn’t say no. When your friends drink, they can end up making bad decisions. Like going home with someone they don’t know very well. Decisions like that leave them vulnerable to dangers like date rape. Help your friends stay in control and stay safe.”

Some people, including several victims’ advocacy groups, felt the image and wording sent the wrong message by blaming the victim.

In the months after the ad first surfaced in October, Pennsylvania Liquor Control Board spokeswoman Stacey Witalec said the board fielded thousands of messages from all across the country.

“We personally responded to every phone call that came in,” said Witalec. “They were good, solid discussions. We listened first and foremost, and heard the concerns of people. But everyone by and large who called was willing to listen to us and have a conversation that was much larger than the image they saw.”

The Liquor Control Board made the decision to pull the date rape ad campaign this week, and it is no longer featured on the board’s website, controltonight.com.

“When you get to the point where a victim feels like they’re being victimized all over again, it was prudent for us at that time to pull the advertisement,”  Witalec said.

The Liquor Board had conducted focus groups prior to running the ad, she added, but she said the participants offered positive feedback.

“It was a shocking image but it was an image that they all said brought them back to a time where they either encountered that situation or were there when their friends were involved,” Witalec said. “Until you arm people with the right tools to help them stay safe, we’re not making any inroads to preventing another victimization.”

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User Comments

What’s the problem? Why pull the ads? Females need to see that they should think twice about making themselves vunerable to the predators who are among us. Why make it easier for perverts to commit their heinous acts?

Posted by: G | December 9, 2011, 11:39 pm 11:39 pm

I for one think they should have left the ads up because this is exactly what happens to some women who drink themselves into a stupor. The ads promote self-control and watching out for your friends. I don’t view them as blaming the victim but they do warn women what could happen if they aren’t vigilant about someone putting something in their drink or drinking themselves into oblivion so that they don’t know what is happening around them, or not watching out for their friends. It’s time to put the ugly truth out there and give young women something to think about when they head out on the town.

Posted by: Marlene | December 10, 2011, 1:09 am 1:09 am

well ladies, if you were raped it’s because you asked for it. everyone knows that women have superhuman strength to fight off attackers and if you can’t, it’s because you drank too much you silly h o.

a rape victim is a rape victim whether they are drunk or sober. rapists target their pray and watch them and deliberately hurt them. this ad sounds like the people who sympathize with victims of crime yet at the same time criticize a woman for walking home in the dark. keeping in mind that “dark” can cover a period of 4:30pm – 7:00am. people who are victims are not asking for it, and if they are, then they’re not victims.

Posted by: C | December 10, 2011, 2:43 am 2:43 am

if you’re saying that the woman’s behavior (drinking alcohol) caused the rape to occur, and that she would not have gotten raped had she been sober, then yes, you are blaming the victim. any woman, man or child is vulnerable enough to be attacked, maybe not overpowered every time but at least targeted and attacked. no one is “too good” or “too strong” or “too well-behaved” to become a victim of crime. it just happens to you and you can’t control it, whether you are drunk or sober. drinking is not illegal. raping someone is. so who should this ad be targeting?

Posted by: C | December 10, 2011, 2:48 am 2:48 am

C, I think that you are missing the point. Women and children are already vunerable. There are predators among us and we all know this. The point is to do the BEST you can NOT to become prey, and if that means not getting S*&#^faced outside of a SAFE setting, then that is common sense. When I was in college many years ago, girls would band together in a house or apt and if they wanted to get drunk they were in a safe place to do so, amongst females only with no one who could potentially rape you. If you wanted to go to a coed party, you knew that roving males are hunting for sex so you did not go and get drunk, and if you did, you had other females watching out for you.

Posted by: G | December 10, 2011, 8:43 am 8:43 am

C, are you saying that you would get totally wasted with no one to protect or defend you in the company of males roaming for sex, amongst men, those of which you have no idea whether or not they are rapists? Would you tell your daughter that she should feel comfortable doing that? If so, you are much braver than I am. Have you read the study saying that there are men who would only rape if given the opportunity and if they didn’t think they would get caught, meaning they would not stalk a woman or look for someone to rape, but if they were at a party with a drunken girl in a room alone, they would do it. Don’t you know that any male is a potential rapist, your friends, husband, your father, your brother, your son, why make it easier for them than it already is.

Posted by: G | December 10, 2011, 8:49 am 8:49 am

I misstyped the Name for the 8:43 AM post. I am G, NOT C.

Posted by: G | December 10, 2011, 8:50 am 8:50 am

Wow, these supposed advocacy groups just want to see people make stupid decisions, don’t they? Is it victim blaming when you tell a guy he’s stupid for walking down North Broad Street in one of Philly’s worst neighborhoods at 2 A.M. with hundreds in his hands and drunk? No, it’s calling him stupid for engaging in high risk behavior that he can easily prevent to severely limit his chances of beging robbed. Same thing with young women + large doses of alcohol + disgusting men that are desperate to get a woman. Why make it easier than it already is by making yourself drunk?

Posted by: D | December 10, 2011, 9:55 am 9:55 am

rape is not about “roaming males hunting for sex.” as i stated before, rape is a deliberate act to harm and violate a victim, and being drunk has nothing to do with that. a man could be raped, get his car stolen, etc by another, and he does not have to be drunk to do so. men are just as vulnerable as anyone else when it comes to crime, they are just physically stronger but that does not mean they are invincible and cannot be harmed by another. it’s nice to band together when you know you’re going out, but the point of that is to protect your friends from making bad judgments, like going home with a stranger or attempting to drive home herself after several drinks. you should not band together or stop going out for the sole reason that you know that if you don’t you will be raped. nothing you do will cause you to get raped or not raped – that’s why rape victims are called “VICTIMS,” not “people who should have seen it coming.” yes, i know that crime can happen at any time, but i do not avoid being around men because their gender means they must be rapists and could potentially choose me. WOMEN DO NOT MAKE IT EASY FOR MEN TO RAPE THEM. you are saying that women’s behavior causes men to become rapists, and that’s not true. rapists will RAPE no matter how easy or difficult it is to get their hands on their VICTIM. what next, women are not allowed to wear heels or skirts because it makes it easier for them to get raped? or women are not allowed to leave the house after 6pm and they’re not allowed to be around any men, even their husbands, for fear of being raped? YOU ARE TAKING THE BLAME AWAY FROM THE RAPIST AND MAKING IT LOOK LIKE THE VICTIM WAS ASKING FOR IT. if you were raped how would you feel if the whole world said it was because you wore a purple shirt to dinner? or because you were dressed like a slut? or because if you weren’t so fat you would have been fast enough to run away from him? rapists know EXACTLY what they’re doing, the idea doesn’t suddenly spring into their heads by watching a drunk lady dance at a bar. stop defending them by saying that women should know that if they drink they will be raped and if they have a Sprite instead they are too smart to be raped.

Posted by: C | December 10, 2011, 1:06 pm 1:06 pm

@ G:

“Wow, these supposed advocacy groups just want to see people make stupid decisions, don’t they?”

The decision to get raped? Talk to rape victims and ask them when they decided to get raped. Talk to male and child rape victims, too. Maybe it was pleasurable for them.

“Is it victim blaming when you tell a guy he’s stupid for walking down North Broad Street in one of Philly’s worst neighborhoods at 2 A.M. with hundreds in his hands and drunk?”

That is odd behavior, but there is NEVER an excuse to hurt someone and commit crime, even if it looks easy. It is NOT okay to rob someone because they’re holding some money, no matter how easy it might be. You can “limit” your chances of being robbed by staying indoors and avoiding people who look like they might rob you, whatever that may look like to you. but you can’t live your life in fear. even people who are protective and aware of their surroundings can become victims of crime at any time, whether you are strong or not so strong.

“young women + large doses of alcohol + disgusting men that are desperate to get a woman.”

rape is NOT about h orny men. rape is NOT about sexual pleasure. rape is about people who want to harm and overpower you and ruin your life because they want to feel in charge, and THAT’S what they feel pleasure in, listening to you beg them to stop, listening to your cries and screams and knowing that even if they get caught, this victim will never forget you and how much power you have. please do not make the mistake of thinking rapists just want a good one-night stand, then buy you breakfast and never call you again. rapists rape because they want to watch you hurt and bleed and beg for your life. you can’t stop a rapist from targeting you even if you wear turtle necks and sweatpants and never drink or go out with friends. they’re not looking for someone sexy and vulnerable, they’re looking for someone they want to HURT. and many rapists DO know their victims and have been targeting you long before you went out and had that drink.

Posted by: C | December 10, 2011, 1:26 pm 1:26 pm

or D, the one who posted December 10, 2011, 9:55 am.

doesn’t matter about the ad anymore, it’s not a bad ad, it’s just that it is very vague so there is more than one way to interpret it. i don’t care what any “research” says – rape victims do not do anything to make themselves rape victims, and if they do, then they’re not rape victims. by definition, “rape victim” means they didn’t do anything to make it happen or allow it to happen. there is no excuse for raping a woman, nope, not even if she looked like someone who would be easy to rape.

Posted by: C | December 10, 2011, 1:48 pm 1:48 pm

@C, I think that raping a sober infant is just as bad as raping a drunk woman. You & I do not agree because I actually believe that we should do whatever it is we can to minimize the possibility of harm coming to us, knowing that it is no guarantee. Clearly, you equate taking responsibilty for what you CAN do to keep out of harms way equates taking the blame if some ill falls your way. The two are not the same. I would like you to answer this question. Would you leave your infant or young child in a house full of adolescent and/or adult men, not know which one of them might be a rapist? Please answer that question.

Posted by: G | December 10, 2011, 2:54 pm 2:54 pm

Women get drunk so they have an excuse to be a slut. They want sex and they put themselves in a position to get sex. Then the next day they play the victim because they feel guilty. But of course everybody wants to blame the bad, bad man. What a crock.

Posted by: Charles | December 10, 2011, 4:45 pm 4:45 pm

@G

it has nothing to do with people being men. if they were a group of people i knew well and trusted, then yes, i would leave my child with them if i wanted to. adolescents don’t bother me either, as long as there was at least 1 adult present that i knew and trusted. if my child was raped/robbed/abused/harmed during this time, i would file charges against whoever they were harmed by. i would NOT think to myself, it’s all my fault because i knew better than to trust MEN. i have no regrets leaving my children in the care of my husband because they are his children too. i do NOT avoid men and be around women only because i think everyone is out to get me and if i leave my house i WILL be raped and murdered. it is still a form of control when someone makes you think that you shouldn’t be around any men at all because you’re so scared of them. if i am a victim i take it to the police – i do not let that person control me by making me afraid of going places and living my life. “women drinking alcohol = asking to be raped” is as random as saying “driving a toyota = asking to be robbed” or “wearing a blue tshirt = being gay” or “watching the news = you must be a Seinfeld fan.”

@charles – what you are describing is a one-night stand where a woman gave consent and then regretted it so she lies and says you forced her. rapists are very different from men who are just looking for a one-night stand. men are free to drink alcohol on saturday nights without anyone criticizing them.

Posted by: C | December 10, 2011, 5:32 pm 5:32 pm

Most people are missing the point here. Do you think that the “Don’t Drink and Drive” campaign makes it easier for people to get out of drunk driving accident because they can blame the alcohol? I’ve been in this situation. If my friends had stopped in I would have been safe. The PA Liquor Board should be applauded for making a large effort.
The whole point here – IS TO STOP THE RAPE IN THE FIRST PLACE!!!! I personally would take the chance that my case might be harder to prove if it meant that another young woman was never raped.
Isn’t that the motivation for most people to face the hardship of a court case – to prevent it from happening again?
Why are you focusing on the negative side of this so much? This Board could have put those dollars towards another “Drunk Driving” campaign or “Underage Drinking” but they choose to make a campaign to educated the public to become more aware. How many negative people actually looked at their entire campaign? One aspect failed.
I called an actually received a return phone call the same day. Stacey didn’t rush my call and gave me her complete attention. These people that worked so hard and were supporters of rape victims must be devastated to see the focus put where it doesn’t belong.
How quick to judge – they consulted with rape victims and did group feedback sessions. And I feel that if the wording had been changed it could have a better impact. Their efforts should be supported.
Imagine any other state that wants to put together “A Rape and Alcohol” campaign. They probably won’t. And the result…more silence.
I kept silent long enough on this issue. Do you all realize how many women are raped because they drink too much and don’t even view it as being a rape? In college and universities everywhere – this issue is huge.
Are you going to campaign against Drinking and Driving next?

Posted by: Kell | December 10, 2011, 10:58 pm 10:58 pm

“Most people are missing the point here. Do you think that the “Don’t Drink and Drive” campaign makes it easier for people to get out of drunk driving accident because they can blame the alcohol?…”

AMEN to C! – Are people misunderstanding this AD because they don’t want to be told they cannot drink? I think this AD should not have been pulled, it makes a powerful and convincing statement of why it’s important to be aware of how much you drink, and what can happen if a person drinks too much. It is NOT placing blame on getting raped. It is true, women are raped drunk or not, dressed provocatively or not, etc. This ad is NOT saying it’s the victim’s fault, but rather empowering us women to think about what could happen if drink too much. It’s a fact that alcohol can impair judgment and slow one’s reaction time, it acts like a depressant in the system (men and women). It’s much easier to be taken advantage of by a predator in waiting if one is intoxicated.

Charles, women don’t have to drink too much to get sex…….no means no, and if she is not intoxicated then her ability to say no will not be diminished.

I can see why at first the ad might look to be worded to cause some misunderstanding….but taken in context it’s EXACTLY what anyone who drinks needs to know, and I hope they will bring the ads back..

Posted by: LadyMohan | December 24, 2011, 3:33 pm 3:33 pm

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