Ratings: “ABC World News” Stands as Only Evening Newscast to Grow Demo Audience Week-to-Week

By David Ford

Feb 28, 2012 11:13am

“World News” Cuts Demo Gap with “NBC Nightly News” by Double-Digits Both Week-to-Week and Year-to-Year 

ABC Newscast Outperforms CBS by 1.16 Million Total Viewers and 191,000 Adults 25-54 

For the week of February 20, 2012, “ABC World News with Diane Sawyer” averaged 7.66 million Total Viewers and a 1.8 rating/6 share/2.12 million in Adults 25-54, according to Nielsen.  “World News” increased its Adults 25-54 audience over the prior week (2.11 million on w/o 2/13/12), standing as the only network newscast to grow week-to-week (NBC was down -5%; CBS was down -10%).

“World News” cut its Adults 25-54 gap with “NBC Nightly News” by double-digits both week-to-week (-28% – 417,000 vs. 577,000) and year-to-year (-25% – 417,000 vs. 559,000).  In addition, the ABC evening newscast turned in its smallest news demo gap with “Nightly News” in 4 weeks – since w/o 1/23/12.

For the 2nd year in a row, “World News” has cut its season-to-date gaps with “NBC Nightly News” in both Total Viewers (-9%) and Adults 25-54 (-18%), posting its smallest Total Viewer (1.07 million) and news demo margins (370,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” bettered the “CBS Evening News” by 1.16 million Total Viewers and by 191,000 Adults 25-54, posting its largest news demo advantage over the CBS program in 8 weeks - since w/o 12/26/11.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

EVENING NEWS (Week of February 20, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,663,000 1.8/6;  2,120,000   5.1/10
NBC   9,137,000 2.1/7;  2,537,000   6.0/11
CBS   6,504,000 1.6/6;  1,929,000   4.3/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/20/12, 2/13/11 & 2/21/11.  Most Current – 2011-2012 Season (9/19/11 – 2/26/12) and 2010-2011 Season (9/20/11 – 2/27/11).

SHOWS:
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