Season-to-Date, “ABC World News” Narrows Viewing Gaps with NBC by Double Digits – Marking Smallest Margins in 3 Years

By David Ford

Feb 14, 2012 10:39am

For the week of February 6, 2012, “ABC World News with Diane Sawyer” averaged 7.97 million Total Viewers and a 1.8 rating/6 share/2.12 million in Adults 25-54, according to Nielsen Media Research.   “World News” grew its news demo audience week-to-week by +2% (2.09 million on w/o 1/30/12).

“World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-12%) and Adults 25-54 (-20%), posting its smallest Total Viewer (1.03 million) and news demo margins (358,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” outperformed the “CBS Evening News” by 1.37 million Total Viewers and 177,000 Adults 25-54, delivering its strongest news demo lead over the CBS program in 6 weeks – since w/o 12/26/11.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

EVENING NEWS (Week of February 6, 2012)

  Total Viewers   Adults 25-54    Households
ABC       7,968,000 1.8/6;  2,121,000   5.3/10
NBC   9,500,000 2.2/8;  2,660,000   6.3/12
CBS   6,601,000 1.6/6;  1,944,000   4.5/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/6/12, 1/30/11 & 2/7/11.  Most Current – 2011-2012 Season (9/19/11 – 2/12/12) and 2010-2011 Season (9/20/11 – 2/13/11).


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