“GMA” Saturday & Sunday Post Largest-Ever Demo Sweep Performance and 2nd-Largest Ever Total Viewer Performance

Mar 1, 2012 4:28pm

 ”GMA Saturday” Posts Smallest Gaps Ever with NBC’s “Saturday Today” for a February Sweep

“Good Morning America Saturday” (2/2 – 2/29/12):

For the February 2012 Sweep, “Good Morning, America Saturday” turned in its best sweeps performance ever in Adults 25-54 (1.1 rating/7 share/ 1.312 million), while attracting its 2nd-largest ever sweeps number in Total Viewers (3.544 million), according to Nielsen Media Research.  “GMA Saturday” debuted in its current format in September 2004.

“GMA Saturday” substantially decreased its margins with NBC’s “Saturday Today” by -77% in Total Viewers (273,000 vs. 1.200 million) and by -84% in Adults 25-54 (68,000 vs. 471,000) compared to the year-ago sweep.  This stands as the ABC program’s smallest-ever gaps during a February sweep and 2nd-smallest-ever for any sweeps period (behind only November 2011) versus “Saturday Today.”

“GMA Saturday” outperformed CBS’ “Saturday Early Show” by its largest sweeps margins ever in both Total Viewers (+1.661 million – 3.544 million vs. 1.883 million) and Adults 25-54 viewers (+628,000 – 1.312 million vs. 684,000).

“Good Morning, America  Sunday” (2/2 – 2/29/12):

For the February 2012 Sweep, “Good Morning, America Sunday” posted its best sweeps performance ever in Adults 25-54 (1.0 rating/6 share/ 1.177 million), while delivering its 2nd-largest ever sweeps number in Total Viewers (3.143 million), according to Nielsen Media Research.  “GMA-Sunday” debuted in its current format in September 2004.

“GMA Sunday” slashed its margins with NBC’ “Sunday Today” by -45% in Total Viewers (626,000 vs. 1.134 million) and by -38% in Adults 25-54 (301,000 vs. 488,000) compared to the year-ago sweep.  This stands as the ABC program’ssmallest-ever margin in Total Viewers and 2nd-smallest in Adults 25-54 during a February sweep.

Dan Harris, Bianna Golodryga, Ron Claiborne, and Ginger Zee are the anchors of “Good Morning America” Saturday and Sunday. Tom Cibrowski is the senior executive producer. Matt Frucci is senior  broadcast producer.

MORNING NEWS SATURDAY – FEBRUARY 2012 SWEEP

 

  Total Viewers Adults 25-54 Households
ABC 3,544,000 1.1/7; 1,312,000 2.6/8
NBC 3,817,000 1.1/7; 1,380,000 2.8/9
CBS 1,883,000 0.6/4; 684,000 1.4/5

 

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54).  Based on Most Current:  February 2012 Sweep (2/2-2/29/12), February 2011 (2/3-3/2/11) & November 2011 Sweep (10/27-11/23/11).   Sweep periods (November, February, May and July).  

 

MORNING NEWS SUNDAY – FEBRUARY 2012 SWEEP

 

  Total Viewers Adults 25-54 Households
ABC 3,143,000 1.0/6; 1,777,000 2.3/7
NBC 3,769,000 1.2/7; 1,478,000 2.8/9
CBS 5,576,000 1.5/7; 1,794,000 3.9/10

 

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54).  Based on Most Current:  February 2012 Sweep (2/2-2/29/12), February 2011 (2/3-3/2/11) & November 2011 Sweep (10/27-11/23/11).   Sweep periods (November, February, May and July).  

– ABC –

 

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