Ratings: “ABC World News” Cuts Total Viewing and Demo Gaps with NBC by Double-Digits, Week-to-Week

By David Ford

Mar 13, 2012 10:43am

“ABC World News” Narrows Demo Gap
with “NBC Nightly News” by 38%, Year-to-Year

ABC Newscast Outperforms CBS by Largest
Adults 25-54 Margin Since December

For the week of March 5, 2012, “ABC World News with Diane Sawyer” averaged 7.55 million Total Viewers and a 1.7 rating/6 share/2.03 million in Adults 25-54, according to Nielsen Media Research.   

“World News” narrowed its week-to-week gaps with “NBC Nightly News” by double-digits among both Total Viewers (-17% – 1.35 million vs. 1.62 million) and Adults 25-54 (-14% – 424,000 vs. 491,000), delivering its smallest Total Viewer margin with the NBC newscast in 5 weeks - since w/o 1/30/12.  In addition, for the 2nd time in the last 3 weeks, “World News” decreased its year-ago Adults 25-54 gap with “Nightly News” (-38% – 424,000 vs. 687,000).

“World News” has cut its season-to-date gaps with “NBC Nightly News” among both Total Viewers (-5%) and Adults 25-54 (-18%), posting its smallest Total Viewer (1.10 million) and news demo margins (376,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” outperformed the “CBS Evening News” by 1.24 million Total Viewers and by 334,000 Adults 25-54, posting its largest Adults 25-54 advantage since December - since w/o 12/26/11.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of March 5, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,549,000 1.7/6;  2,034,000   5.2/10
NBC   8,897,000 2.0/7;  2,458,000   6.0/11
CBS   6,307,000 1.4/5;  1,700,000   4.2/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/5/12, 2/27/11 & 3/7/11.  Most Current – 2011-2012 Season (9/19/11 – 3/11/12) and 2010-2011 Season (9/20/11 – 3/12/11).

SHOWS:
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