Ratings: "ABC World News" Cuts Total Viewing and Demo Gaps with NBC by Double-Digits, Week-to-Week
"ABC World News" Narrows Demo Gap with "NBC Nightly News" by 38%, Year-to-Year
ABC Newscast Outperforms CBS by Largest Adults 25-54 Margin Since December
For the week of March 5, 2012, "ABC World News with Diane Sawyer" averaged 7.55 million Total Viewers and a 1.7 rating/6 share/2.03 million in Adults 25-54, according to Nielsen Media Research.
"World News" narrowed its week-to-week gaps with "NBC Nightly News" by double-digits among both Total Viewers (-17% - 1.35 million vs. 1.62 million) and Adults 25-54 (-14% - 424,000 vs. 491,000) , delivering its smallest Total Viewer margin with the NBC newscast in 5 weeks - since w/o 1/30/12. In addition, for the 2nd time in the last 3 weeks, "World News" decreased its year-ago Adults 25-54 gap with "Nightly News" (-38% - 424,000 vs. 687,000).
"World News" has cut its season-to-date gaps with "NBC Nightly News" among both Total Viewers (-5%) and Adults 25-54 (-18%), posting its smallest Total Viewer (1.10 million) and news demo margins (376,000) with the NBC program in 3 years - since the 2008-09 season.
"ABC World News" outperformed the "CBS Evening News" by 1.24 million Total Viewers and by 334,000 Adults 25-54, posting its largest Adults 25-54 advantage since December - since w/o 12/26/11.
"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.
EVENING NEWS (Week of March 5, 2012)
Total Viewers | Adults 25-54 | Households | |
ABC | 7,549,000 | 1.7/6; 2,034,000 | 5.2/10 |
NBC | 8,897,000 | 2.0/7; 2,458,000 | 6.0/11 |
CBS | 6,307,000 | 1.4/5; 1,700,000 | 4.2/ 8 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/5/12, 2/27/11 & 3/7/11. Most Current - 2011-2012 Season (9/19/11 - 3/11/12) and 2010-2011 Season (9/20/11 - 3/12/11).