Ratings: “ABC World News” Slashes Demo Gap with “NBC Nightly News” Week-to-Week, Quarter-to-Quarter, Season-to-Date

By David Ford

Mar 27, 2012 12:05pm

For the 1st Quarter of 2012, “ABC World News” Cuts the Demo Gap with “NBC Nightly News” to Smallest Margin for a 1st Quarter in 4 Years 

“ABC World News” Delivers Strongest Quarter Performance in 1 Year   

For the week of March 19, 2012, “ABC World News with Diane Sawyer” averaged 7.08 million Total Viewers and a 1.5 rating/6 share/1.85 million in Adults 25-54, according to Nielsen Media Research.

For the 3rd week in a row, “World News” narrowed its week-to-week Adults 25-54 gap with “Nightly News” by double-digits (-13% – 467,000 vs. 535,000).

Season-to-date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-5%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (376,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” outperformed the “CBS Evening News” by 1.06 million Total Viewers and by 198,000 Adults 25-54.

Note:  “CBS Evening News” aired with low coverage and was broken out on Thu 3/22/12 (97%) and Fri 3/23/12 (79%) due to NCAA Basketball and was retitled “CBS-Evening-Nws;” ratings for both days were excluded from the average.  “World News” and “Nightly News” are based on 5 days.

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For the 1st Quarter 2012, “ABC World News with Diane Sawyer” averaged 7.89 million Total Viewers and a 1.7 rating/6 share/2.11 million among Adults 25-54.  “World News” was up over the previous quarter among both Total Viewers and Adults 25-54 (4Q11 – 7.78 million and 2.10 million, respectively), delivering its best quarter performance in a year – since 1Q11.

For the 2nd first quarter in a row, “World News” decreased its year-to-year news demo gap (1Q11) with “NBC Nightly News” (-15% – 435,000 vs. 512,000).  The ABC program turned in its smallest Adults 25-54 margin with “Nightly News” during a first quarter in 4 years – since 1Q08.  

“World News” beat the “CBS Evening News” during 1Q12 by 1.28 million Total Viewers and by 141,000 Adults 25-54 viewers.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of March 19, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,079,000 1.5/6;  1,854,000   4.8/10
NBC   8,281,000 1.9/8;  2,321,000   5.6/12
CBS   6,021,000 1.4/5;  1,656,000   4.1/ 8

EVENING NEWS (1st Quarter 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,890,000 1.7/6;  2,106,000   5.3/10
NBC   9,148,000 2.1/7;  2,541,000   6.0/11
CBS   6,606,000 1.6/6;  1,965,000   4.4/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/19/12, 3/12/11 & 3/20/11.  Most Current – 2011-2012 Season (9/19/11 – 3/25/12) and 2010-2011 Season (9/20/11 – 3/26/11).  1Q12: 12/26/11- 3/25/12.  4Q11: 9/19/11 – 12/25/11.  1Q11: 12/27/10 – 3/27/11.

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