Ratings: "ABC World News" Slashes Demo Gap with "NBC Nightly News" Week-to-Week, Quarter-to-Quarter, Season-to-Date
For the 1 st Quarter of 2012, "ABC World News" Cuts the Demo Gap with "NBC Nightly News" to Smallest Margin for a 1 st Quarter in 4 Years
"ABC World News" Delivers Strongest Quarter Performance in 1 Year
For the week of March 19, 2012, "ABC World News with Diane Sawyer" averaged 7.08 million Total Viewers and a 1.5 rating/6 share/1.85 million in Adults 25-54, according to Nielsen Media Research.
For the 3rd week in a row, "World News" narrowed its week-to-week Adults 25-54 gap with "Nightly News" by double-digits (-13% - 467,000 vs. 535,000).
Season-to-date, "World News" has narrowed the gaps with "NBC Nightly News" among both Total Viewers (-5%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (376,000) with the NBC program in 3 years - since the 2008-09 season.
"ABC World News" outperformed the "CBS Evening News" by 1.06 million Total Viewers and by 198,000 Adults 25-54 .
Note : "CBS Evening News" aired with low coverage and was broken out on Thu 3/22/12 (97%) and Fri 3/23/12 (79%) due to NCAA Basketball and was retitled "CBS-Evening-Nws;" ratings for both days were excluded from the average. "World News" and "Nightly News" are based on 5 days.
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For the 1st Quarter 2012, "ABC World News with Diane Sawyer" averaged 7.89 million Total Viewers and a 1.7 rating/6 share/2.11 million among Adults 25-54. "World News" was up over the previous quarter among both Total Viewers and Adults 25-54 (4Q11 - 7.78 million and 2.10 million, respectively), delivering its best quarter performance in a year - since 1Q11.
For the 2nd first quarter in a row, "World News" decreased its year-to-year news demo gap (1Q11) with "NBC Nightly News" (-15% - 435,000 vs. 512,000). The ABC program turned in its smallest Adults 25-54 margin with "Nightly News" during a first quarter in 4 years - since 1Q08.
"World News" beat the "CBS Evening News" during 1Q12 by 1.28 million Total Viewers and by 141,000 Adults 25-54 viewers.
"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.
EVENING NEWS (Week of March 19, 2012)
Total Viewers | Adults 25-54 | Households | |
ABC | 7,079,000 | 1.5/6; 1,854,000 | 4.8/10 |
NBC | 8,281,000 | 1.9/8; 2,321,000 | 5.6/12 |
CBS | 6,021,000 | 1.4/5; 1,656,000 | 4.1/ 8 |
EVENING NEWS (1st Quarter 2012)
Total Viewers | Adults 25-54 | Households | |
ABC | 7,890,000 | 1.7/6; 2,106,000 | 5.3/10 |
NBC | 9,148,000 | 2.1/7; 2,541,000 | 6.0/11 |
CBS | 6,606,000 | 1.6/6; 1,965,000 | 4.4/ 8 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/19/12, 3/12/11 & 3/20/11. Most Current - 2011-2012 Season (9/19/11 - 3/25/12) and 2010-2011 Season (9/20/11 - 3/26/11). 1Q12: 12/26/11- 3/25/12. 4Q11: 9/19/11 - 12/25/11. 1Q11: 12/27/10 - 3/27/11.