“ABC World News” Cuts Demo Gap with NBC Week-to-Week, Year-to-Year, Season-to-Date

By David Ford

Apr 10, 2012 10:35am

ABC Closes Year-to-Year Demo Gap with NBC by Double-Digits for the Fifth Consecutive Week

Season-to-Date, “ABC World News” Narrows Total Viewing and Demo Gaps with “NBC Nightly News” to Smallest Margins in 3 Years

For the week of April 2, 2012, “ABC World News with Diane Sawyer” averaged 6.84 million Total Viewers and a 1.5 rating/6 share/1.75 million in Adults 25-54, according to Nielsen Media Research.

For the 2nd week in a row, “World News” narrowed its Adults 25-54 margin with “Nightly News” versus the prior week (-2% – 286,000 vs. 292,000).

“World News” cut its year-to-year Adults 25-54 gap with “Nightly News” by -33% (286,000 vs. 426,000), narrowing its year-ago news demo margin by double-digits for the 5th straight week.

Season to date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-2%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (372,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” defeated the “CBS Evening News” by 996,000 Total Viewers and by 14,000 Adults 25-54.

Note:  Due to Good Friday (4/6/12), “Nightly News” was re-titled “NBC-Nitely-News;” ratings were excluded from the average.  Due to NCAA Basketball Final on Monday (4/2/12), “Evening News” was re-titled “CBS-Evening-Nws;” ratings were excluded from the average.  “World News” is based on 5 days.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of April 2, 2012)

  Total Viewers     Adults 25-54    Households
ABC       6,839,000 1.5/6;  1,754,000   4.7/10
NBC   7,933,000 1.7/7;  2,040,000   5.4/11
CBS   5,843,000 1.4/6;  1,740,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/2/12, 3/26/11 & 4/4/11.  Most Current – 2011-2012 Season (9/19/11 – 4/8/12) and 2010-2011 Season (9/20/11 – 4/10/11).

SHOWS:
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