Company Names Sunglasses Line for Helen Keller

By Suzan Clarke

Apr 22, 2012 9:18pm
ht helen keller eyewear ad jt 120422 wblog Company Names Sunglasses Line for Helen Keller

Xiamen Jinzhi Industry Development Co. Ltd

A Chinese company is creating some buzz online for naming its sunglasses line for Helen Keller, the deaf and blind American woman who became an advocate for people with disabilities.

In a commercial for the eyewear, a stylish woman steps off a plane and walks past a long line of waiting photographers. They initially do nothing, but when she puts on the Helen Keller glasses they feverishly begin to take her picture.

The line’s slogan? “You see the world, the world sees you.”

The Wall Street Journal reports that Keller’s story is widely taught in Chinese schools.

A spokesman for Xiamen Jinzhi, the company that developed the line, told the Journal that it was well aware of Keller’s blindness, but said it valued the woman’s philanthropic spirit, which spread optimism throughout the world.

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