" GMA" Outdraws "Today" by 13K Total Viewers for Week
"GM A" Up Year-to-Year in Total Viewers While " Today" Declines
For the week of April 9, 2012, ABC News' "Good Morning America" drew 5.147 million Total Viewers, to rank No. 1 for the week, outperforming NBC's "Today" (5.134 million) by +13,000 Total Viewers, according to fast national preliminary Live +Same Day Nielsen data. In the process, "GMA" outdrew "Today" during the course of a week for the first time in more than 16 years - since w/o 12/4/95.
"This is an exciting day but we will save any celebrating for when the final numbers come in on Thursday. Like every week, we want to thank our loyal viewers, our stations, our amazing team of Robin Roberts, George Stephanopoulos, Sam Champion, Josh Elliott, Lara Spencer, and our dedicated staff and crew for getting us to this amazing point," said Tom Cibrowski, Senior Executive Producer.
"GMA" improved on the year-ago week by +7% in Total Viewers (4.812 million on w/o 4/4/11) , while NBC's "Today" (-9%) decreased.
For the 3rd time in the last 4 weeks, "GMA" ranked as the No. 1 morning newscast twice during the course of a week in Total Viewers, out-delivering NBC's "Today" by +366,000 on Wednesday (5.585 million vs. 5.219 million - 4/11/12) and by +333,000 on Friday (5.085 million vs. 4.752 million - 4/13/12).
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/2/12 & 4/11/11. Week of 4/9/12 based on Nielsen Fast Nationals.
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