Ratings: “ABC World News” Continues to Close Viewing Gaps with “NBC Nightly News” Year-to-Year, Season-to-date

By David Ford

Apr 17, 2012 10:29am

“ABC World News with Diane Sawyer” Grows Total Viewing and Demo Audiences Week-to-Week 

“ABC World News” Cuts Total Viewing Gap with “NBC Nightly News” by 13%, Week-to-Week 

ABC Cuts Total Viewing Gap with NBC by 7% and Slashes Demo Gap by Half, Year-to-Year

For the week of April 9, 2012, “ABC World News with Diane Sawyer” averaged 7.20 million Total Viewers and a 1.6 rating/6 share/1.92 million in Adults 25-54, according to Nielsen Media Research.  “World News” improved week-to-week by +5% in Total Viewers and by +9% in Adults 25-54 (6.84 million and 1.75 million, respectively, on w/o 4/2/12), drawing the ABC evening newscast’s strongest news demo performance in 5 weeks – since w/o 3/5/12.

“World News” cut its week-to-week Total Viewer gap with “Nightly News” by -13% ( 957,000 vs. 1.09 million).

Compared to the year-ago week, “World News” narrowed its Total Viewer margin by -7% (957,000 vs. 1.03 million), while slashing its Adults 25-54 gap by half (-50% – 285,000 vs. 574,000).  In fact, “World News” has decreased its year-to-year news demo gap with “Nightly News” by double-digits for the 6th straight week and in 7 of the last 8.

Season to date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-2%) and Adults 25-54 (-20%), posting its smallest Total Viewer (1.09 million) and news demo margins (370,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed “CBS Evening News” by 1.26 million Total Viewers and by 101,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of April 9, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,203,000 1.6/6;  1,918,000   4.9/10
NBC   8,160,000 1.8/7;  2,203,000   5.5/11
CBS   5,943,000 1.5/6;  1,817,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/9/12, 4/2/12 & 4/11/11.  Most Current – 2011-2012 Season (9/19/11 – 4/15/12) and 2010-2011 Season (9/20/11 – 4/17/11).

SHOWS:
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