Ratings: "ABC World News" Cuts Total Viewing and Demo Gaps with NBC Week-to-Week, Year-to-Year, Season-to-Date
"ABC World News with Diane Sawyer" Only Evening Newscast to Grow Both Total Viewing and Demo Audiences Week-to-Week
ABC Closes Year-to-Year Demo Gap with NBC by Double-Digits for Four Consecutive Weeks
For the week of March 26, 2012, "ABC World News with Diane Sawyer" averaged 7.12 million Total Viewers and a 1.6 rating/6 share/1.91 million in Adults 25-54, according to Nielsen Media Research. "World News" posted week-to-week increases in Total Viewers (+1%) and Adults 25-54 (+3%), standing as the only evening news broadcast to grow over the previous week in both Nielsen measures ("NBC Nightly News:" -3%/-5%; "CBS Evening News:" -4%/+1%).
"World News" slashed its week-to-week margins with "Nightly News" in both Total Viewers (-27% - 874,000 vs. 1.20 million) and Adults 25-54 (-37% - 292,000 vs. 467,000).
Year-to-year, "World News" cut its gaps with "Nightly News" by -2% in Total Viewers (874,000 vs. 891,000) and by -34% in Adults 25-54 (292,000 vs. 442,000), shrinking its year-ago news demo margin with the NBC program by double-digits for the 4th week in a row.
Season-to-date, "World News" has narrowed the gaps with "NBC Nightly News" among both Total Viewers (-5%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (373,000) with the NBC program in 3 years - since the 2008-09 season.
"ABC World News" outperformed the "CBS Evening News" by 1.32 million Total Viewers and by 233,000 Adults 25-54 .
"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.
EVENING NEWS (Week of March 26, 2012)
Total Viewers | Adults 25-54 | Households | |
ABC | 7,121,000 | 1.6/6; 1,913,000 | 4.9/10 |
NBC | 7,995,000 | 1.8/7; 2,205,000 | 5.4/11 |
CBS | 5,803,000 | 1.4/6; 1,680,000 | 3.9/ 8 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/26/12, 3/19/11 & 3/27/11. Most Current - 2011-2012 Season (9/19/11 - 4/1/12) and 2010-2011 Season (9/20/11 - 4/2/11).