Ratings: “ABC World News” Cuts Total Viewing and Demo Gaps with NBC Week-to-Week, Year-to-Year, Season-to-Date

By David Ford

Apr 3, 2012 10:30am

“ABC World News with Diane Sawyer” Only Evening Newscast to Grow Both Total Viewing and Demo Audiences Week-to-Week 

ABC Closes Year-to-Year Demo Gap with NBC by Double-Digits for Four Consecutive Weeks 

For the week of March 26, 2012, “ABC World News with Diane Sawyer” averaged 7.12 million Total Viewers and a 1.6 rating/6 share/1.91 million in Adults 25-54, according to Nielsen Media Research.  “World News” posted week-to-week increases in Total Viewers (+1%) and Adults 25-54 (+3%), standing as the only evening news broadcast to grow over the previous week in both Nielsen measures (“NBC Nightly News:” -3%/-5%; “CBS Evening News:” -4%/+1%).

“World News” slashed its week-to-week margins with “Nightly News” in both Total Viewers (-27% – 874,000 vs. 1.20 million) and Adults 25-54 (-37% – 292,000 vs. 467,000).

Year-to-year, “World News” cut its gaps with “Nightly News” by -2% in Total Viewers (874,000 vs. 891,000) and by -34% in Adults 25-54 (292,000 vs. 442,000), shrinking its year-ago news demo margin with the NBC program by double-digits for the 4th week in a row.

Season-to-date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-5%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (373,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” outperformed the “CBS Evening News” by 1.32 million Total Viewers and by 233,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of March 26, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,121,000 1.6/6;  1,913,000   4.9/10
NBC   7,995,000 1.8/7;  2,205,000   5.4/11
CBS   5,803,000 1.4/6;  1,680,000   3.9/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/26/12, 3/19/11 & 3/27/11.  Most Current – 2011-2012 Season (9/19/11 – 4/1/12) and 2010-2011 Season (9/20/11 – 4/2/11).

SHOWS:
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