Ratings: “ABC World News” Narrows Weekly Total Viewing Gap with “NBC Nightly News” to Smallest Margin in 4 Months

By David Ford

May 8, 2012 10:26am

Year-to-Year, “ABC World News” Cuts Both Total Viewing and Demo Gaps with “Nightly News” by Double-Digits – Slashing Demo Gap by 61%

For the week of April 30, 2012, “ABC World News with Diane Sawyer” averaged 7.03 million Total Viewers and a 1.5 rating/6 share/1.85 million in Adults 25-54, according to Nielsen Media Research.   

For the 2nd week in a row, “World News” decreased its week-to-week Total Viewing gap (-14% – 761,000 vs. 885,000) with “NBC Nightly News” — posting its smallest Total Viewer margin with “Nightly News” in 4 months – since w/o 12/26/11.

Compared to the year-ago week, “World News” slashed its gaps with “NBC Nightly News” by double-digits among both Total Viewers (-29% – 761,000 vs. 1.07 million) and Adults 25-54 (-61% – 297,000 vs. 760,000).  Year-to-year, “World News” has decreased the demo gap with “Nightly News” by double-digits for the 9th week in a row and in 10 of the last 11 weeks.

Season-to-date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-1%) and Adults 25-54 (-24%), posting its smallest Total Viewer (1.08 million) and news demo margins (362,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed the “CBS Evening News” by 1.17 million Total Viewers and by 167,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of April 30, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,033,000 1.5/6;  1,845,000   4.8/10
NBC   7,794,000 1.8/7;  2,142,000   5.3/11
CBS   5,861,000 1.4/6;  1,678,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/30/12, 4/23/12 & 5/2/11.  Most Current – 2011-2012 Season (9/19/11 – 5/6/12) and 2010-2011 Season (9/20/11 – 5/8/11).

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