Original Lifestyle Content Can be Customized to Create New Listening Experience
NEW YORK and SAN DIEGO, June 26, 2012 - Slacker, Inc., in conjunction with ABC Radio, today announced the launch of new Lifestyle stations. The new stations, Men’s Life and Women’s Life, offer Slacker listeners talk content targeted to the specific interests of men and women. Both stations can be customized and personalized allowing Slacker listeners to control the content they receive based on its relevancy to them.
“Our new lifestyle stations capture the most interesting content for men and women from experts in over a dozen subjects,” said Jonathan Sasse, senior vice president of marketing at Slacker. “No other radio service is providing access to content like this, and it is important to us that these stations include the option to customize based on the topics each listener finds most interesting.”
The Men’s Life channel features individual stories in the following categories: Health & Fitness, Games & Gadgets, Food & Drink, Style & Fashion, Cars & Gear, Tech, Travel & Adventure, Entertainment, Money, Relationships, Green Living and Home Improvement. The Women’s Life channel covers Hair & Beauty, Style & Fashion, Relationships, Health & Fitness, Money, Entertainment, Food & Drink, Home Living, Tech, Parenting, Travel & Adventure and Green Living. In addition to selecting either of these stations, Slacker Radio Plus and Slacker Premium Radio subscribers will be able to go a step further and create their own custom lifestyle station featuring the topics that are most relevant to them personally.
“Since men and women often have different interests, our new Men’s Life and Women’s Life channels appeal to different sensibilities and styles,” said Steve Jones, vice president and general manager, ABC News Radio. “We curate this content to make it unique but ultimately Slacker listeners drive their own experience since they can skip stories within each channel just as they do now with songs.”
Examples of stories launching today on Slacker Radio’s Men’s Life channel, powered by ABC Radio:
Relationships: How to Compliment a Woman
Do you like my hair today? Do you think I look fat? If you’re not sure how to answer these – you’re not alone. That’s why we called upon the guys at Esquire to help us navigate through the delicate world of complimenting a woman. Alas, there’s finally a way out of those loaded questions with seemingly no right answer. Keep it simple: “That color looks nice on you,” is a staple. Bonus: Avoid the Doghouse with this gift guide for the forgetful man. Forgot your anniversary? We got your back…but it’s going to cost you.
Cars & Gear: Night Vision
Imagine driving 48 miles to work in the morning without ever looking out of your car’s window? Crazy, right? Well, that’s what one of Car and Driver’s editors did…and it was all for you. Then, experts tested a new night vision feature from three of the auto world’s top carmakers and did so by strictly relying on the infrared radiation images the system’s screen displayed on the vehicle’s dashboard. Is it safe? Do you need it in your car? We’ve got the answers.
Health: Hangover Remedies to Avoid
Has this ever been you: you wake up after a night of partying still buzzed? You still have that bounce in your step from the night before, maybe you feel all warm and fuzzy about the girl you met at the bar, and unless you did something stupid…you’re feeling pretty, pretty good about your rock star-self. And. Then. You. CRASH. That fun and easy-going feeling doesn’t last long after you wake up and suddenly you’re popping pills for your headache, turning to sports drinks for hydration, and uncomfortably squirming around your bed like a fish out of water. Making matters worse…your hangover remedies aren’t helping. That’s where we come in with remedies that work.
Travel & Adventure: Fishing for the Modern Man
Liners, bait, tackle…check. Cold case of beer…check. Oceanfront hotel bar for the after party…huh? Yes, these aren’t your grandfather’s fishing trips – it’s an excursion for the civilized man. Whether it’s a bachelor party, weekend getaway, or some solid father and son time, GQ wants to help you book the modern man’s fishing trip, complete with tips on how to properly fillet your catch. From Charleston, South Carolina to San Diego and even Detroit – you won’t believe how fun reeling in fish can be.
Relationships: Guys’ Guide to Online Dating
Just about every guy dating online wants to meet someone hot. Oh, and if they have great personalities, that’s good, too. So, how do you find your match? Robert Manni, author of the Guys’ Guide to Love, helps men master the world of online dating.
Style: How to Dress Like a CEO
Ever wondered how you can dress like your boss at a fraction of the cost? Yeah, so did we. So, we asked style expert Lawrence Schlossman from Park & Bond Style to tell us. He says it’s not all about brand names – playing to your strengths and developing a good relationship with your tailor is all most guys needs to dress like he’s making six figures.
Examples of stories currently on the Women’s Life channel:
Style: Swimsuits that make pounds and inches disappear
Ladies, we know you don’t want the same swimsuit for the gym as the beach. So, we spoke with our friends at Consumer Reports about their investigation of which swimsuits make you look slim. We also looked at sunglasses and the best hair and beauty tips to make you look your best on the beach!
Beauty: Secrets of a Celebrity Stylist
Movie stars sometimes say they’d be nowhere without their fans, but it can be argued they’d have far fewer fans if it weren’t for their stylists. US Weekly Fashion Director Sasha Charnin Morrison is just one of those people, and over the past 20 years as a fashion writer and stylist, it’s safe to say she knows it all — and now she’s spilling some of those secrets with us.
Parenting: Tips for Managing Your Kids’ Doctor
Hey moms, want to make your visits to the pediatrician less stressful for you and your kids? We asked pediatrician Richard Besser of ABC News what secrets he recommends to busy moms battling to keep their kids healthy.
Money: Credit vs. Debit: Which Card is Best?
Debit or credit? Is it all the same to you? Despite what you might think, not all cards are created equal. There are some real drawbacks to using your debit card for certain purchases. We spoke with the financial experts at Shop Smart Magazine who say you want to avoid using your debit cards for big purchases or shopping online. Hear why.
Green: Til Death Do Us ….Green?
It’s not easy to be green in the typical wedding. Excess is everywhere. The typical caterer makes 2-3 times the food you need—and a lot of that goes to waste. Flowers wilt and bridesmaids will never wear that dress again. So what to do? Get proactive says The Knot’s site editor Anja Winnika who has great ideas for having a better wedding while helping the environment.
Travel/Adventure: Flying Solo
Tired of traveling with a pack? Ready to strike out on an adventure, alone? We spoke with travel expert and author Pauline Frommer, of the Frommer Travel Family, Pauline has suggestions for all you bold women who like to travel solo. Among them, hostels and – nunneries! Yes, nunneries.
Men’s Life and Women’s Life are available for all levels of Slacker service. Slacker Radio is currently available at www.Slacker.com or by accessing Slacker Radio from a supported smartphone or device.
About ABC News Radio
ABC News Radio is America’s largest commercial radio news organization delivering hourly newscasts and breaking news coverage to more than 1,800 affiliates nationwide and reaches approximately 77 million people each week. ABC News Radio also produces ABC Sports Radio and ABC Entertainment Radio.
About Slacker, Inc.
Slacker offers the world’s most complete range of radio services, from millions of songs to custom content from ESPN Radio, ABC News and much more. Whether it’s the award-winning free Slacker Basic Radio, the fully-loaded Slacker Radio Plus, or Slacker Premium offering on-demand access to Slacker’s music catalog, listeners enjoy a unique, custom listening experience. Slacker enables music lovers to play highly personalized music online at the Slacker web site, in Ford vehicles with SYNC AppLink, on connected home devices or on-the-go with free Slacker Personal Radio applications. Slacker mobile applications are available for iPhone, iPad, Android, BlackBerry smartphones and more. For additional information visit: http://www.Slacker.com/about.
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