For the First Time in 17 Years, “Good Morning America” is #1 in Both Total Viewers and Key Adults 25-54 Demo

By ABCNewsPR

Jul 26, 2012 11:32am

“GMA” is #1 for 4th Consecutive Week and Posts Largest Total Viewer Margin (353,000) Over “Today” in 17 Years

GMAis #1 in the C3 Ratings in Both Total Viewers and A25-54 for Week of July 2nd

“GMA” Wins All 5 Head-to-Head Telecasts in Total Viewers Versus “Today” for 2nd Straight Week – First Time in 17 Years to Own Week’s Top 5 Most-Watched Telecasts

ABC News’ “Good Morning America” ranked No. 1 in both Total Viewers (4.598 million) and Adults 25-54 (1.737 million) for week of July 16, 2012, according to Nielsen Media Research, representing the first time in nearly 17 years that “GMA” took the top spot in both measures – since w/o 9/11/95.  “GMA” tied NBC’s “Today” (1.737 million) for the week in Adults 25-54.

“Good Morning America” won the week in Total Viewers (4.598 million), ranking No. 1 for the 4th consecutive week and for the 8th time in the last 15.  With a 4-week run at No. 1, “GMA” has delivered its longest Total Viewer streak at No. 1 in more than 17 years – matching another 4-week streak from w/o 4/24 through w/o 5/15/95.  “GMA” outdelivered NBC’s “Today” (4.245 million) by a wider margin than the previous week (+353,000 vs. +342,000 on w/o 7/9/12) to post its largest margin of victory in more than 17 years - since w/o 5/15/95.  

For the 2nd week in a row, “GMA” outdrew “Today” in Total Viewers in all 5 head-to-head telecasts (Mon: +586,000, Tues: +432,000, Wed: +297,000, Thurs: +455,000 and Fri: +5,000).  In fact, “GMA” has  outdelivered “Today” for 11 consecutive days (7/6 – 7/20/12), posting “GMA’s” longest stretch of consecutive single-day Total Viewer wins in more than 17 years – since a 19-day run from 4/26 – 5/22/95.  Further, in sweeping “Today,” “GMA” owned the top 5 most-watched telecast of the week for the first time in more than 17 years – since w/o 5/1/95.   

In addition, “GMA” ranked No. 1 in Adults 25-54 in 3 of 5 days during the week (Mon: +89,000, Tues: +60,000 and Wed: +1,000), marking the first time in nearly 17 years that “GMA” beat “Today” in 3 head-to-head telecast during the week in the key adult news demo – since w/o 11/27/95.  For the 2nd straight week, “GMA” held the week’s top telecast in Adults 25-54 (1.867 million on Tuesday, 7/17/12).  This represents the first time in more than 7 years that “GMA” staked claimed to the week’s No. 1 telecast in both Total Viewers and Adults 25-54 – since w/o 5/16/05.

Additionally, based on the most recent numbers of Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the week of July 2, 2012, ABC News’ “Good Morning America” ranked No. 1 in both Total Viewers (4.356 million) and Adults 25-54 (1.576 million), beating “Today” (4.019 million and 1.523 million) by +337,000 Total Viewers and +53,000 Adults 25-54.  In fact, “GMA” has ranked No. 1 in Total Viewers for the 2nd week in a row and for the 9th time the last 13 weeks.  Commercial Ratings + 3 Days of Playback are the television industry’s currency used to broker sales to advertisers.  

Season to date, “GMA” has cut its gaps with “Today” by more than half in both Total Viewers (-58%) and Adults 25-54 (-51%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (322,000) and in 16 years in Adult 25-54 (353,000) - since the 1994-95 and 1995-96 seasons, respectively.

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-10%, respectively; CBS’ “This Morning:” -6%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

“GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+96% – 4.598 million vs. 2.341 million) and Adults 25-54 (+98% – 1.737 million vs. 877,000).

WEEK OF 7/16/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 4,598,000 1.4/12; 1,737,000 3.5/14
NBC 4,245,000 1.4/12; 1,737,000 3.3/13
CBS 2,341,000 0.7/ 6;   877,000 1.8/ 7

 

WEEK OF 7/2/12 TOTAL VIEWERS ADULTS 25-54
C3 Ratings    
ABC 4,356,000 1,576,000
NBC 4,019,000 1,523,000
CBS 2,325,000 918,000

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/16/12, 7/9/12 & 7/18/11.  Most Current:  2011-2012 Season (9/19/11 – 7/22/12) and 2010-2011 Season (9/20/10 – 7/24/11).  National Commercial Ratings + 3 Day Playback week of 7/2/12.   

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

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