Andy Murray sent all of England into a patriotic frenzy Sunday when he beat rival Roger Federer in straight sets to capture the gold medal in men's tennis at the London Olympics, and then did it again when he partnered with Laura Robson to take home the silver in mixed doubles.
Barely a day later, however, Murray's victory has already gone to the dogs.
The 25-year-old tennis star, who, with his victory became the first Briton to take home a men's singles gold medal, adorned his hard-earned medals on the necks of his pooches, Maggie May and Rusty, in a picture sent out on Twitter by his girlfriend, Kim Sears.
Sears was in the stands Sunday at the All-England club for Murray's gold-medal win, occupying the same perch from which she watched her boyfriend lose to Federer last month in the final of Wimbledon as all of England's eyes were watching.
With Murray's loss avenged, his decorating the dogs with his Olympic medals shouldn't be a sign that he doesn't take the awards seriously. It's more a sign that longtime couple Murray and Sears take their dogs very seriously.
Sears, an artist, tweeted the photo under @maggiemay_hem, the Twitter handle she created for the couple's pooch last year, according to the Daily Mail.
"Here we go folks… Just checking to make sure Rusty definitely has the silver, obviously," the caption that accompanied the photo read.
This is not the first time Sears has tried to gain attention for her dog.
Earlier this year, when the new dog belonging to the country's most famous newlyweds, Kate Middleton and Prince William, started to steal the headlines, Sears quipped under Maggie May's Twitter handle, "Kate Middleton's dog is stealing column inches. This has not gone unnoticed, and I'll step out without underwear tomorrow to compensate."