“GOOD MORNING AMERICA” WINS GOLD in Key Adults 25-54 Demo Shatters the “Today Show’s” 879-Week Streak at No. 1

By ABCNewsPR

Aug 2, 2012 11:46am

First Time in Two Decades “GMA” Wins Total Viewers and Demo Week Before the Olympics (Last Time was Barcelona Games in 1992)

“GMA” is #1 in Total Viewers for 5th Consecutive Week and Posts Largest Total Viewer Margin (+542,000) Over “Today” in 17 Years

GMA”is #1 in the C3 Ratings in Both Total Viewers and A25-54 for Second Consecutive Week

“GMA” Wins July Sweep in Total Viewers – First Time in 17 Years

Week of July 23, 2012

ABC News’ “Good Morning America” won the week, ranking No. 1 in Adults 25-54 (1.851 million) for week of July 23, 2012, according to Nielsen Media Research.  In winning the final week leading up to the Summer Olympics in London, “GMA” outdrew “Today” (1.839 million) by +12,000 Adults 25-54, shattering “Today’s” 879-week streak at No. 1, to win in the key adults demo for the first time in nearly 17 years - since w/o 9/11/95.  Additionally, in June 2012, 22.3 million people visited Goodmorningamerica.com on Yahoo!.

In addition, “Good Morning America” won in Total Viewers (4.837 million), stretching its streak at No. 1 to 5 straight weeks, its longest run at No. 1 in more than 18 years - since an 8-week streak from w/o 4/25/94 through w/o 6/13/94.  Increasing its Total Viewer lead over “Today” for the 3rd week in a row, “GMA” led the NBC morning newscast (4.295 million) by its largest advantage (+542,000) in more than 17 years – since w/o 5/8/95.  Further, for the first time in 20 years, “GMA” won the week before the Olympics in both Total Viewers and Adults 25-54 – since the 1992 Olympics in Barcelona.

For the 3rd week running, “GMA” beat “Today” in Total Viewers in all 5 head-to-head telecasts (Mon: +930,000, Tues: +477,000, Wed: +373,000, Thurs: +637,000 and Fri: +297,000).  In fact, “GMA” has  beaten “Today” for 16 consecutive days (7/6 – 7/27/12), posting “GMA’s” longest stretch of consecutive single-day Total Viewer wins in more than 17 years – since a 19-day streak from 4/26 – 5/22/95.  Further, “GMA” held the top 5 most-watched telecast of the week for the 2nd week in a row.   

In addition, “GMA” ranked No. 1 in Adults 25-54 on 2 days during the week: Monday (+265,000 – 1.879 million vs. 1.714 million) and Thursday (+295,000 – 2.034 million vs. 1.769 million).  Further, “GMA’s” Thursday airing stood as the top Adults 25-54 telecast the week, marking the 3rd week in a row that “GMA” has owned the week’s No. 1 telecast in both overall viewers and in the key adult demo.

Season to date, “GMA” has cut its gaps with “Today” by more than half in both Total Viewers (-60%) and Adults 25-54 (-52%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (302,000) and Adult 25-54 (346,000) - since the 1994-95 season.

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-10%, respectively; CBS’ “This Morning:” -6%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

July 2012 Sweep

ABC News’ “Good Morning America” won the 2012 July Sweep in Total Viewers (4.597 million), scoring its first sweeps victory in nearly 17 years – since November 1995.  “GMA” beat NBC’s “Today” (4.248 million) by 349,000 viewers, delivering its largest sweeps advantage over the NBC program in more than 17 years – since May 1995. 

In Adults 25-54, “GMA” (1.720 million) ran neck-and-neck with “Today” (1.744 million) during the 2012 July sweep.  With only 24,000 demo viewers separating the two programs, “GMA” delivered its closest sweeps performance with “Today” in Adults 25-54 in 18 years - since July 1994.

For the 2nd year in a row, “GMA” was up over the previous July sweep in both Total Viewers (+3%) and Adults 25-54 (+3%).  In fact, “GMA” attracted its largest overall July sweep audience in 7 years - since July 2005. 

“GMA” dominated “Today” in Total Viewers during the July 2012 sweep, outdelivering the NBC program in 18 of 20 head-to-head telecasts.  In Adults 25-54, “GMA” beat “Today” in 10 of 20 head-to-head telecasts.  In fact, “GMA” turned in its most single-day sweep victories in Total Viewers in more than 17 years and highest number in Adults 25-54 in 18 years - since May 1995 and July 1994, respectively. 

C3 ratings for week of July 9, 2012

Based on the most-recent numbers of Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the week of July 9, 2012, ABC News’ “Good Morning America” ranked No. 1 in both Total Viewers (4.458 million) and Adults 25-54 (1.630 million) for the 2nd consecutive week.  In addition, “GMA” scored its largest-ever C3 leads over “Today” (4.034 million and 1.563 million, respectively) in both Total Viewers (+424,000) and Adults 25-54 (+67,000) – since C3 data became available in 2007Commercial Ratings + 3 Days of Playback are the television industry’s currency used to broker sales to advertisers.  

“GMA” turned in its first-ever back-to-back C3 wins over “Today” in Adults 25-54, while leading the NBC program in Total Viewers for the 3rd week in row.  In fact, “GMA” hasranked No. 1 in Total Viewers in 10 of the last 14 weeks. 

WEEK OF 7/23/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 4,837,000 1.5/13; 1,851,000 3.6/15
NBC 4,295,000 1.5/12; 1,839,000 3.3/13
CBS 2,240,000 0.7/ 6;   848,000 1.7/ 7
July 2012 SWEEP TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 4,597,000 1.4/12; 1,720,000 3.5/14
NBC 4,248,000 1.4/12; 1,744,000 3.3/13
CBS 2,284,000 0.7/ 6;   889,000 1.7/ 7
WEEK OF 7/9/12 TOTAL VIEWERS ADULTS 25-54
C3 Ratings    
ABC 4,458,000 1,630,00
NBC 4,034,000 1,563,000
CBS 2,143,000 810,000

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/23/12, 7/16/12 & 7/25/11.  Most Current:  2011-2012 Season (9/19/11 – 7/29/12) and 2010-2011 Season (9/20/10 – 7/31/11).  July 2012 Sweep (6/28-7/25/12) & July 2011 Sweep (6/30-7/27/11).  May 2012 Sweep (4/26-5/23/12).  Sweep periods (November, February, May and July).  National Commercial Ratings + 3 Day Playback week of 7/9/12.   

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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