In First Post-Olympics Week, ‘ABC World News’ Post Largest Audience Growth Week-to-Week; ‘NBC Nightly News’ Sees 20% Drop-Off Post-Games

By David Ford

Aug 21, 2012 10:40am

In Post-Olympics Week, “ABC World News” Posts Largest Audience Growth Among Evening Newscasts Week-to-Week – “NBC Nightly News” Sees 20% Drop-Off Post-Games

For the Second Week in a Row, ABC Slashes Weekly Viewing Gaps with NBC by Double-Digits

For the week of August 13, 2012, “ABC World News with Diane Sawyer” averaged 7.04 million Total Viewers and a 1.5 rating/6 share/1.76 million in Adults 25-54, according to Nielsen Media Research.

In the first week after the Olympic Games, “ABC World News” saw the largest overall audience growth week-to-week (+4%; 7.04 million vs. 6.78 million)“NBC Nightly News” dropped -20% while “CBS Evening News” was up by +3%.

For the second week in a row, “World News” slashed its margins with “NBC Nightly Newsby double-digits in both Total Viewers (-74% – 769,000 vs. 3.00 million) and Adults 25-54 (-61% – 416,000 vs. 1.07 million) to post its smallest margins with the NBC program in 4 weeks – since w/o 7/16/12.

Season-to-date, “World News” is narrowing its gap with “NBC Nightly News” in Adults 25-54 (-16%), delivering its smallest news demo margin (393,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed the “CBS Evening News” by 1.52 million Total Viewers and 135,000 Adults 25-54, turning in its largest Total Viewer lead over the CBS program in 4 weeks - since w/o 7/16/12.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews;;

EVENING NEWS (Week of August 13, 2012)

  Total Viewers     Adults 25-54 Households
ABC    7,044,000 1.5/6; 1,755,000   4.7/10
NBC   7,813,000 1.8/7; 2,171,000   5.2/11
CBS   5,520,000 1.3/5; 1,620,000   3.7/8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/13/12, 8/6/12 & 8/15/11.  Most Current – 2011-2012 Season (9/19/11 – 8/19/12) and 2010-2011 Season (9/20/11 – 8/21/11).

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