Ratings: “ABC World News” Ranks As Most-Watched Newscast Among Adults 25-54 on Friday

By David Ford

Oct 16, 2012 10:55am

“ABC World News” Cuts Gaps Among Both Total Viewers and Adults 25-54, Year-to-Year

Three Weeks Into New Season, “ABC World News with Diane Sawyer” Narrows Total Viewing Gap with “NBC Nightly News” by 46% and Demo Gap by 5% Compared to Previous Year

For the week of October 8, 2012, “ABC World News with Diane Sawyer” averaged 7.22 million Total Viewers and a 1.5 rating/6 share/1.81 million in Adults 25-54, according to Nielsen Media Research.

On Friday (10/12/12), “World News” finished as the #1 newscast in Adults 25-54, beating “NBC Nightly News” by +22,000 demo viewers (1.604 million vs. 1.582 million).

“World News” cut its margins with “NBC Nightly News” compared to the year-ago week in both Total Viewer (-2% – 499,000 vs. 510,000) and Adults 25-54 (-14% – 225,000 vs. 262,000)In fact, “World News” has narrowed its year-to-year gaps with the NBC newscast in 7 of the last 8 weeks.

“World News” decreased its week-to-week demo gap with “NBC Nightly News” in Adults 25-54 (-16% – 225,000 vs. 269,000).   

Three weeks into the 2012-13 season, “World News” has narrowed its gaps with “NBC Nightly News” among both Total Viewers (-46%) and Adults 25-54 (-5%).  “World News” is posting its smallest Total Viewer (320,000) and news demo (227,000) margins with the NBC program in 4 years- since the 2008-09 season.

“ABC World News” beat the “CBS Evening News”by 1.17 million Total Viewers and 42,000 Adults 25-54.

NOTE: On Thursday, “CBS Evening News” was retitled to “CBS-Evening-Nws” due to the Vice-Presidential Debate. CBS’ averages are based on 4 days (Mon-Wed and Fri). 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of October 8, 2012)

  Total Viewers Adults 25-54 Households
ABC 7,223,000 1.5/6; 1,814,000 4.9/10
NBC 7,722,000 1.7/6; 2,039,000 5.2/10
CBS 6,051,000 1.5/5; 1,772,000 4.2/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/8/12, 10/1/12 & 10/10/11.  Most Current – 2011-2012 Season (9/24 – 10/14/12) and 2011-2012 Season (9/19 – 10/9/11).


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