“GMA” is #1 for the Week: Outperforming NBC’s “Today” -#1 for 11 Consecutive Weeks in Total Viewers and 9 Consecutive Weeks in Adults 25-54

By Alyssa Bernstein

Nov 2, 2012 12:48pm

Season-to-Date, “GMA” Leads “Today” by Largest Overall Viewer and Demo Margins in More Than 21 Years

“GMA” Continues to Grow Year-to-Year and Season-to-Date Among Adults 25-54 and Total Viewers While “Today” Declines by Double-Digits 

ABC News’ “Good Morning America” stood as the No. 1 morning news program in both Total Viewers (4.930 million) and Adults 25-54 (1.939 million) for the week of October 22, 2012, winning all 5 weeks of the season to date, according to Nielsen Media Research.  In fact, “GMA” has been the No. 1 morning newscast for the last 11 weeks in Total Viewers and the last 9 weeks in Adults 25-54.   

“GMA” beat NBC’s “Today” (4.402 million and 1.794 million, respectively) by +528,000 Total Viewers and by +145,000 Adults 25-54.  The ABC morning newscast increased its Total Viewer advantage over “Today” week to week by +35% (+390,000 on w/o 10/15/12). 

For the 5th time this season and in the past 12 weeks overall, “GMA” built on the year-ago week in Total Viewers (4.843 million on w/o 10/24/11).  Year to year, the “Today” dropped by double digits (-18%).

For the 5th time in 5 weeks of the season, “GMA” outperformed “Today” in all 5 head-to-head telecasts in both Total Viewers (Mon: +93,000, Tues: +463,000, Wed: +685,000, Thurs: +487,000 and Fri: +906,000) and Adults 25-54 (Mon: +22,000, Tues: +171,000, Wed: +249,000, Thurs: +96,000 and Fri: +183,000) and airing the week’s Top 5 most-watched telecasts.  “GMA” has beaten the NBC morning newscast in every head-to-head telecast this season to date (25) in Total Viewers and Adults 25-54.   

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margins in overall viewers (+590,000) and in the key adult news demo (+188,000) in more than 21 years - since at least the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is the only morning program to grow in both Total Viewers (+3%) and Adults 25-54 (+3%) versus its year-ago averages (NBC’s “Today” is down -17%/-26%, respectively; CBS’ “This Morning” is mixed +3%/-1%, respectively).  “GMA” is seeing its largest overall season audience and best Adults 25-54 performance in 5 years - since the 2007-08 season.

“GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+89%) and Adults 25-54 (+94%).

In September, Goodmorningamerica.com reached 22M unique users and served over 85 million page views.  It is the #1 morning news website and beats MSNBC’s Today by millions of users each month. This summer, visitors spent +16% more time on Goodmorningamerica.com compared to Today.

WEEK OF 10/22/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 4,930,000 1.6/12; 1,939,000 3.7/14
NBC 4,402,000 1.5/11; 1,794,000 3.4/13
CBS 2,603,000 0.8/ 6; 1,002,000 2.0/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/22/12, 10/15/12 & 10/24/11, or as dated.   Most Current – 2012-2013 Season (9/24 – 10/28/12) and 2011-2012 Season (9/19 – 10/23/11).

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus