“GMA” Poised to Win November 2012 Sweep: First Time in 18 Years Among Adults 25-54 for Any Sweep and First Time in 17 Years in Total Viewers for a November Sweep

By ABCNewsPR

Nov 26, 2012 12:49pm

“GMA” is #1 for the Week of November 12 Outperforming NBC’s“Today”

Season-to-Date, “GMA” Leads “Today” by Largest Overall Viewer and Demo Margins in More Than 20 Years

“GMA” Continues to Grow Year-to-Year and Season-to-Date Among Adults 25-54 and Total Viewers While “Today” Declines by Double-Digits

ABC News’ “Good Morning America” is poised to win the 2012 November sweep in both Total Viewers (5.348 million) and Adults 25-54 (2.034 million), with only 3 days left to be counted for the month, according to Nielsen Media Research. In ranking No. 1 for the month in Adults 25-54, “GMA” is taking the top spot during any sweeps in the key adult news demo for the first time in more than 18 years - since July 1994.  In addition, “GMA” is leading the November sweep in Total Viewers for the first time in 17 years – since November 1995.

For the week of November 12, 2012, “Good Morning America” ranked No. 1, in both Total Viewers (5.329 million) and Adults 25-54 (2.006 million), respectively, according to Nielsen Media Research.  “GMA” has stood as the morning’s No. 1 newscast in Total Viewers for the 8th time in 8 weeks this season and in 7 of 8 weeks in the key adult news demo.

“GMA” outdelivered NBC’s “Today” (4.810 million and 1.969 million, respectively) during the week by +519,000 Total Viewers and by +37,000 Adults 25-54.   On Thursday (11/15/12), “GMA” aired the No. 1 morning telecast of the week in both Total Viewers (5.538 million) and Adults 25-54 (2.173 million).    

For the 3rd straight week, “GMA” improved year to year in both Total Viewers (+8%) and Adults 25-54 (+4%) – 4.936 million and 1.920 million, respectively, on w/o 11/14/11.  In fact, the ABC program stood as the only morning newscast to build on the same week last year in both measures, as “CBS This Morning” was mixed (+3%/-6%), while NBC’s “Today Show” tumbled by double-digits (-14%/-20%).

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+542,000) in more than 21 years and in the key adult news demo (+142,000) in 21 years – since at least the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+5%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most year to year in the key adult news demo (NBC’s “Today” is down -15%/-24%, respectively; CBS’ “This Morning” is mixed +4%/-3%, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adults 25-54 performance in 5 years - since the 2005-06 and 2007-08 seasons, respectively.

“GMA” doubled the performance of “CBS This Morning” in both Total Viewers (+100%) and Adults 25-54 (+100%)In addition, “GMA” turned in its largest Total Viewer advantage over the CBS program (+2.659 million) of the season.

NOVEMBER 2012 SWEEP (Excluding 11/19-11/21):

 

  TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,348,000 1.7/12; 2,034,000 4.0/14
NBC 4,885,000 1.7/12; 1,991,000 3.7/13
CBS 2,789,000 0.9/ 6; 1,068,000 2.1/ 7

 

WEEK OF 11/12/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,329,000 1.7/12; 2,006,000 4.0/14
NBC 4,810,000 1.7/12; 1,969,000 3.7/13
CBS 2,670,000 0.8/ 6; 1,003,000 2.0/ 7

 

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/12/12, 11/5/12 & 11/14/11.  Most Current – 2011-2012 Season (9/24 – 11/18/12) and 2011-2012 Season (9/19 – 11/20/11). November 2012 Sweep (10/25-11/18/12).  All averages based on regular telecasts.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

 

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