“ABC World News” Slashes Total Viewing Gap by with “NBC Nightly News” by Double-Digits

By David Ford

Dec 4, 2012 11:00am

“World News” Slashes Total Viewing Gap by with “NBC Nightly News” by Double-Digits - Week-to-Week by 46%, Year-to-Year by 36%, Season-to-Date by 20%

 ABC’s Newscast the Only to Grow Both Total Viewing and Demo Audiences Week-to-Week

For the week of November 26, 2012, “ABC World News with Diane Sawyer” averaged 8.39 million Total Viewers and a 1.8 rating/7 share/2.18 million in Adults 25-54, according to Nielsen Media Research.  The ABC program posted week-to-week growth in both Total Viewers (+2%) and Adults 25-54 (+7%) – 8.26 million and 2.04 million, respectively, on w/o 11/19/12.  In addition, “World News” stood as the only network newscast to improved over its week-ago performance in both measures as “NBC Nightly News” was down (-7%/-2%), while “CBS Evening News” was mixed (-2%/+2%).

For the 5th time in the last 6 weeks, “World News” improved on its year-ago delivery in Total Viewers (+3% – 8.15 million on w/o 11/28/11).

“World News” slashed its week-to-week margins with “NBC Nightly News” in both Total Viewers (-46% – 1.02 million vs. 1.90 million) and Adults 25-54 (-32% – 422,000 vs. 617,000).

For the 3rd time in the last 4 weeks, “World News” narrowed its year-to-year Total Viewer gap with “NBC Nightly News” (-36% – 1.02 million vs. 1.60 million).

Season-to-date, “World News” has increased its Total Viewing audience (+1% – 7.76 million vs. 7.68 million) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season. In addition, “World News” has narrowed its Total Viewer gap (-20%) with “NBC Nightly News” by double digits for the second year in a row to post its smallest gap (691,000) with the NBC program in 4 years- since the 2008-09 season. 

“World News” outperformed “CBS Evening News” by 1.49 million Total Viewers and 229,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of November 26, 2012)

Total Viewers Adults 25-54 Households
ABC 8,388,000 1.8/7; 2,183,000 5.6/11
NBC 9,403,000 2.2/7; 2,605,000 6.3/11
CBS 6,897,000 1.6/6; 1,954,000 4.7/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/26/12, 11/19/12 & 11/28/11.  Most Current – 2011-2012 Season (9/24 – 12/2/12) and 2011-2012 Season (9/19 – 11/27/11).  All averages based on regular telecasts.

SHOWS:
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