“GMA” is #1 for the Week of December 17th

By Alyssa Bernstein

Jan 2, 2013 11:52am

“GMA” Continues to Grow Year-to-Year and Season-to-Date in Total Viewers While “Today” Declines by Double-Digits

Season-to-Date, “GMA” Leads “Today” by Largest Overall Viewer and Demo Margins in 21 Years  

ABC’s “Good Morning America” finished as the No. 1 morning program in both Total Viewers (5.194 million) and Adults 25-54 (1.972 million) for the week of December 17, 2012, according to Nielsen Media Research.  “GMA” led NBC’s “Today” (4.676 million and 1.907 million) by +518,000 overall viewers and by +65,000 Adults 25-54, ranking No. 1 in all 12 weeks this season in overall viewers and in 11 of 12 weeks in the key adult news demo.*  Additionally, “GMA” increased week-to-week, +4% in Adults 25-54 and +2% in Total Viewers.

Compared to the year-ago week (w/o 12/19/11 – 4.644 million and 1.811 million, respectively) “GMA” grew in +12% in Total Viewers and +9% in Adults 25-54. In fact, the ABC morning newscast has seen increases over the same week last year in 12 of 12 weeks this season in Total Viewers and in 11 of 12 weeks in Adults 25-54.  Further, “GMA” grew while the “Today Show” declined by double digits, -12% among Total Viewers and -19% among Adults 25-54 and “CBS This Morning” grew (+15% in Total Viewers and +2% in Adults 25-54).

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+518,000) in more than 21 years and in the key adult news demo (+99,000) in 21 years – since at least the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+5%) and Adults 25-54 (+2%) versus its year-ago averages, growing the most year to year in Total Viewers and standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -16%/-23%, respectively; CBS’ “This Morning” is mixed +3%/-4%, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.

WEEK OF 12/17/12 TOTAL VIEWERS ADULTS 25-54  HOUSEHOLDS
ABC 5,194,000 1.7/12; 1,972,000 3.9/14
NBC 4,676,000 1.6/11; 1,907,000 3.6/13
CBS 2,794,000 0.9/ 6; 1,051,000 2.1/ 8

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/17/12, 12/10/12 & 12/19/11.  Most Current – 2011-2012 Season (9/24 – 12/23/12) and 2011-2012 Season (9/19 – 12/18/11).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer. 

– ABC –

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