“GMA” #1 in First Full Week of February Sweep

By Alyssa Bernstein

Feb 14, 2013 1:15pm

“GMA” Outperforms NBC’s “Today” by 641,000 Total Viewers and Scores Largest Demo Lead Over NBC in 6 Weeks

“GMA” Continues to Grow Year-to-Year and Season-to-Date in Demo and Total Viewers  While “Today” Declines by Double-Digits 

ABC News’ “Good Morning America” ranked No. 1 during the first full week of the 2013 February sweep in both Total Viewers (5.385 million) and Adults 25-54 (2.043 million) 2013 according to Nielsen Media Research. For the week of February 4, “GMA” outperformed NBC’s “Today” (4.744 million and 1.994 million, respectively) by+ 641,000 Total Viewers and by +49,000 Adults 25-54, leading the NBC morning program by its largest news demo advantage in 6 weeks - since w/o 12/24/12.   

“GMA” improved on the year-ago week (4.919 million and 2.022 million, respectively on w/o 2/6/12) in both Total Viewers (+9%) and Adults 25-54 (+1%).  NBC’s “Today Show” (-16%/-21%) posted double-digit losses year to year.

On Wednesday, February 13, of the current week, “GMA” outdelivered “Today” by +1.010 million Total Viewers (5.434 million vs. 4.424 million) and by +237,000 (2.168 million vs. 1.931 million), based on Nielsen Fast Affiliate time period data.  This represents “GMA’s” largest single-day Total Viewer margin over “Today” since November – since 11/28/12.  

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+525,000) in more than 21 years, and in the key adult news demo (+65,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +7%/flat, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.

For the week, “GMA” beat “CBS This Morning” in Total Viewers (+73%) and Adults 25-54 (+71%).

WEEK OF 2/4/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,385,000 1.7/12; 2,043,000 4.1/15
NBC 4,744,000 1.7/12; 1,994,000 3.6/13
CBS 3,115,000 1.0/ 7; 1,198,000 2.3/ 8

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/4/13, 1/28/12 & 2/6/12.  Most Current – 2012-2013 Season (9/24/12 – 2/10/13) and 2011-2012 Season (9/19/11 – 2/5/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).   

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

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