“ABC World News” Drawing its Most-Watched Season in 2 Years

By David Ford

May 14, 2013 10:48am

Year-to-Year, “ABC World News” Builds its Overall Audience in 19 of the Last 20 Weeks

On Friday “World News” Stands as #1 Newscast in Key News Demo

ABC Closes Demo Gap with NBC for 3rd Straight Week — Posting Smallest Gap in 6 Weeks 

“ABC World News” Drawing its Most-Watched Season in 2 Years – Cutting Gaps with “NBC Nightly News” to Smallest Levels in 4 Years, Season-to-Date

For the week of May 6, 2013, “ABC World News with Diane Sawyer” averaged 7.47 million Total Viewers and a 1.6 rating/7 share/1.94 million in Adults 25-54, according to Nielsen Media Research. “World News” was up week-to-week among both Total Viewers (+2%) and Adults 25-54 (+9%) – 7.31 million and 1.78 million on w/o 4/29/13.    

“World News” aired the No. 1 telecast on Friday (5/10/13) in they key news demo, outdrawing “NBC Nightly News” by 39,000 Adults 25-54 (1.711 million vs. 1.672 million).

For the 8th straight week, “World News” improved on its Total Viewer performance from the year-ago week (+1%, 7.37 million on w/o 5/7/12).  In fact, “World News” has built on its overall audience year-to-year in 19 of the past 20 weeks.

For the 3rd straight week, “World News” narrowed its Adults 25-54 gap with “NBC Nightly News” from the previous week (-9%, 256,000 vs. 281,000), posting its smallest news demo performance with the NBC newscast in 6 weeks – since w/o 3/25/13.

Season to date, “World News” has increased its Total Viewing audience (+4%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season.  “World News” narrowed its margins with “NBC Nightly News” among both Total Viewers (-26%) and Adults 25-54 (-9%) to post its smallest margins in Total Viewers (791,000) and Adults 25-54 (329,000) with the NBC program in 4 years - since the 2008-09 season.

For the week, “World News” beat “CBS Evening News” by 1.06 million Total Viewers and by 322,000 Adults 25-54, turning in its strongest new demo performance versus the CBS program in 6 weeks – since w/o 3/25/13.  In fact, it was “World News’” 2nd-largest Adults 25-54 margin over the “CBS Evening News” this season.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of May 6, 2013)

  Total Viewers Adults 25-54 Households
ABC     7,469,000 1.6/7; 1,944,000 5.1/11
NBC 8,169,000 1.9/8; 2,200,000 5.6/11
CBS 6,412,000 1.4/6; 1,622,000 4.4/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/6/13, 4/29/13 & 5/7/12. Most Current – 2012-2013 Season (9/24/12 – 5/12/13) and 2011-2012 Season (9/19/11 – 5/6/12). All averages based on regular telecasts.

 

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