ABC’s “20/20″ is Friday’s #1 Newsmagazine in Key Adults 25-54 and Adult 18-49 Demos

By ABCNewsPR

Jun 18, 2013 3:02pm

Wins Hour in Key Demos for 7Th Straight Week

 

“20/20″ Turns in its Highest-Rated Summer Telecast in Over 1 Year

 

ABC’s “What Would You Do?” #1 Program at 9 pm in Key Adults 25-54 and Adults 18-49

 

“What Would You Do?” Grows to a Season High Among Adults 25-54 

 

“What Would You Do?” (9:00-10:00 p.m.)

In the 9 o’clock hour, ABC’s “What Would You Do?” was the No. 1 program on the major networks in the key Adult 25-54 news demo (1.6/5) and Adults 18-49 (1.2/5). “What Would You Do?” outdelivered NBC’s competing newsmagazine by 9% in Adults 18-49 (“Dateline” = 1.1/4).

 

  • “What Would You Do?” grew week to week by 7% in Adults 25-54 to match a season high.

 

“20/20″ (10:00-11:00 p.m.)

ABC’s “20/20″ stood as Friday’s No. 1 newsmagazine in Adults 25-54 (1.9/6) and Adults 18-49 (1.4/5), leading NBC’s “Dateline” (8:00-10:00 p.m.) and “Rock Center with Brian Williams” (10:00-11:00 p.m.). From 10:00-11:00 p.m., “20/20″ ranked No. 1 in Adults 25-54 and Adults 18-49, ranking as the No. 1 series in the hour in the key news demo for the 7th straight week. Dominating NBC’s “Rock Center with Brian Williams” by its largest margins this summer in the key Adult demos, “20/20″ defeated the NBC newsmagazine by 46% in Adults 25-54 (1.9/6 vs. 1.3/4) and by 56% in Adults 18-49 (1.4/5 vs. 0.9/3). “20/20″ also drew 7% more viewers than “Rock Center” in the 10 o’clock hour (4.9 million vs. 4.6 million).

 

  • Soaring to its highest numbers yet this summer, “20/20″ was up over the prior week by 27% in Adults 25-54 and by 27% in Adults 18-49 to deliver its best performance for a summertime telecast in more than 1 year - since 6/1/12 and 6/8/12, respectively. “20/20″ also grew its overall audience by 9% week to week.

 

 

– ABC -

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