“GMA Saturday” is #1 in Total Viewers for the May Sweep and in the C3 Ratings—Scoring First-Ever May Sweep Victories

By ABCNewsPR

Jun 7, 2013 1:43pm

“GMA Sunday” Beats NBC’s “Sunday Today” Among Adults 25-54 and Total Viewers in the C3 Ratings—First Time Ever During a May Sweep

 

“Good Morning America Saturday”:

For the May 2013 Sweep, ABC’s “Good Morning America Saturday” drew 3.631 million Total Viewers and 1.179 million Adults 25-54, according to Nielsen Media Research.  Leading 3 of the 4 telecasts during the month, “GMA Saturday” won the May 2013 Sweep in Total Viewers, ranking No. 1 for the first time ever during a May sweep.  Further, the ABC morning has ranked No. 1 in 3 of the last 4 sweeps periods (May ’13, November ’12 and July ’12).

Surging over the year-ago sweep by +17% (3.113 million for May 2012 sweep), “GMA Saturday” scored its largest-ever overall May sweeps audience.  “GMA Saturday” debuted in its current format in September 2004.

“GMA Saturday” outperformed CBS’ “Saturday Early Show” by its largest-ever May sweeps margins in both Total Viewers (+1.894 million) and Adults 25-54 viewers (+620,000).

 

Based on Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback), “GMA Saturday” ranked No. 1 during the May 2013 Sweep in both Total Viewers (3.751 million) and Adults 25-54 (1.197 million). May 2013 stands as the ABC program’s first-ever May sweeps victory in Total Viewers in the C3 ratings. Additionally, the program drew its largest-ever May sweep audience while posting its best news demo performance during the month in 2 years (since May 2011).

 

“Good Morning America Sunday”:

For the May 2013 Sweep, “Good Morning America Sunday” averaged 3.383 million Total Viewers and 1.066 million Adults 25-54, according to Nielsen Media Research.  “GMA Sunday” posted double-digit increases in both Total Viewers (+20%) and Adults 25-54 (+13%) compared to the year-ago May Sweep (2.826 million and 947,000 respectively), drawing its most-watched May sweep ever.  “GMA Sunday” debuted in its current format in September 2004.

“GMA Sunday” slashed more than three-quarters of its margins with NBC’s “Sunday Today” in both Total Viewers (-81% – 86,000 vs. 442,000) and Adults 25-54 (-78% – 45,000 vs. 201,000) compared to the year-ago sweep.  This stands as the ABC program’s smallest-ever May sweeps margins with the NBC program.

 

Based on Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the May 2013 Sweep, “GMA Sunday” delivered its best numbers ever during a May sweep in both Total Viewers (3.500 million) and Adults 25-54 (1.117 million). “GMA Sunday” beat NBC’s “Sunday Today” (3.476 million and 1.104 million, respectively) for the first time ever during a May sweep, leading the NBC program by +24,000 Total Viewers and by +13,000 Adults 25-54, according to C3 data.

 

MORNING NEWS SATURDAY – MAY 2013 SWEEP

Total Viewers Adults 25-54 Households
ABC 3,631,000 1.0/6; 1,179,000 2.7/9
NBC 3,537,000 1.0/7; 1,213,000 2.6/9
CBS 1,737,000 0.5/3;   559,000 1.3/4

MORNING NEWS SUNDAY – MAY 2013 SWEEP

Total Viewers Adults 25-54  Households
ABC 3,383,000 0.9/6; 1,066,000 2.5/ 8
NBC 3,469,000 0.9/6; 1,111,000 2.5/ 8
CBS 5,751,000 1.5/8; 1,780,000 4.0/10

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C3 Ratings:

MORNING NEWS SATURDAY – MAY 2013 SWEEP

TOTAL VIEWERS  ADULTS 25-54
ABC 3,751,000 1,197,000
NBC 3,454,000 1,177,000
CBS 1,704,000 544,000

 

 

MORNING NEWS SUNDAY – MAY 2013 SWEEP

TOTAL VIEWERS  ADULTS 25-54
ABC 3,500,000 1,117,000
NBC 3,476,000 1,104,000
CBS 5,505,000 1,712,000

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54, National Commercial Ratings + 3 Day Playback Averages based on regular telecasts (excludes breakout, specials and re-titled telecasts).  May 2013 Sweep: 4/25 – 5/22/2013.  February 2013 Sweep: 1/31 – 2/27/13.  May 2012 Sweep: 4/26 – 5/23/2012.  Sweep periods (November, February, May and July).  Commercial Ratings + 3 Days of Playback are the television industry’s currency used to broker sales to advertisers.

Dan Harris, Bianna Golodryga, Ron Claiborne, and Ginger Zee are the anchors of “Good Morning America” Saturday and Sunday. Tom Cibrowski is the senior executive producer. John Ferracane is broadcast producer.

 

– ABC –

 

 

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