“ABC World News” Grows Total Viewing Audience Most Week-to-Week; Posting Smallest Gaps with NBC in 5 Years Season-to-Date

By David Ford

Jul 10, 2013 10:59am

ABC Closes Total Viewing Gap with NBC to Smallest Level in 6 Months

Season-to-Date, “ABC World News” Posting Smallest Gaps with “NBC Nightly News” in 5 Years

ABC Slashes Total Viewing Gap with NBC by 23% and Demo Gap by 11%, Season-to-Date

For the week of July 1, 2013 “ABC World News with Diane Sawyer” averaged 7.18 million Total Viewers and a 1.5 rating/7 share/1.75 million in Adults 25-54, according to Nielsen Media Research.  ”World News” grew its Total Viewer audience week-to-week by +8% (6.66 million on w/o 6/24/13) to draw its largest overall audience in 6 weeks - since w/o 5/20/13.  In addition, “World News” improved the most in Total Viewers over the previous week compared to the “CBS Evening News” (-5%) and “NBC Nightly News” (+3%).

“World News” cut the Total Viewer gap with “NBC Nightly News” versus the prior week by double-digits (-38%, 499,000 vs. 805,000), posting its smallest Total Viewers gap in 6 months - since w/o 12/31/12.

For the 3rd week in a row and for the 6th time in the last 7 weeks, “World News” narrowed its year-to-year Adults 25-54 gap with “NBC Nightly News” by double-digits (-26%, 250,000 vs. 339,000).     

Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season.  “World News” narrowed its margins by double-digits with “NBC Nightly News” among both Total Viewers (-23%) and Adults 25-54 (-11%) to post its smallest margins(781,000 and 314,000, respectively) with the NBC program in 5 years- since the 2007-08 season.

For the week, “World News” beat “CBS Evening News” by 1.41 million Total Viewers and by 307,000 Adults 25-54.  “World News” led the CBS program by its largest Total Viewer margin in more than 3 months - since w/o 3/25/13.  

Note: Due to the 4th of July holiday, “ABC World News,” “NBC Nightly News” and “CBS Evening News” were coded as specials on Thursday (7/4/13) and Friday (7/5/13) and each of the telecasts was excluded from the program averages. ABC’s, NBC’s and CBS’ weekly averages are based on three days (Mon-Wed). 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

EVENING NEWS (Week of July 1, 2013)

Total Viewers Adults 25-54 Households
ABC     7,178,000 1.5/7; 1,753,000 4.9/11
NBC 7,677,000 1.7/7; 2,003,000 5.2/11
CBS 5,773,000 1.2/5; 1,446,000 4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/1/13, 6/24/13 & 7/2/12. Most Current – 2012-2013 Season (9/24/12 -7/7/13) and 2011-2012 Season (9/19/11 – 7/1/12). All averages based on regular telecasts.

You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus