ABC News’ “Good Morning America” Finishes as the Week’s No. 1 Morning Newscast in Total Viewers and Adults 25-54

By Alyssa Bernstein

Aug 8, 2013 11:11am

GMA’s” 50 Consecutive Weeks at the Top Stand as its Longest Stretch at No. 1 in More Than 21 Years 

“GMA” is Seeing its Largest Overall Season Audience in More Than 21 Years and Best Adult 25-54 Performance in 5 Years

ABC News’ “Good Morning America” finished as the week’s the No. 1 morning newscast in Total Viewers (5.075 million) and Adults 25-54 (1.822 million) for the week of July 29, 2013, according to Nielsen Media Research.  “GMA” topped NBC’s “Today” (4.364 million and 1.683 million, respectively) by +711,000 Total Viewers and by +139,000 Adults 25-54, with “GMA” turning in its largest news demo margin over the No. 2-ranked “Today Show” in 6 weeks - since w/o 6/17/13.

“GMA” has ranked No. 1 in Total Viewers in all 44 weeks of the season, turning in its highest number of No. 1 finishes in a season in 21 years – since 1991-92. In addition the morning newscast has ranked No. 1 every week in Total Viewers for nearly a year (the last 50 weeks - since w/o 8/13/12).  ”GMA’s” 50 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season.

With a winning week in Adults 25-54, “GMA” has ranked No. 1 in 36 of the 44 weeks this season.  The ABC morning program is delivering its most number of No. 1 finishes in the key adult news demo during a season in 21 years – since the 1991-92 season.

“GMA” saw increases year to year in all key target demos: Total Viewers (+16%), Adults 25-54 (+11%) and Adults 18-49 (+4%) – 4.359 million, 1.642 million and 1.209 million, respectively, for w/o 7/30/12.  Further,”GMA” has seen its overall audience grow from the same week last year in all 44 weeks this season. 

Season to date, “GMA” is the No. 1 morning news program in Total Viewers and Adults 25-54. The ABC show is leading “Today” by its largest season margin in overall viewers (+651,000) in more than 21 years and in the adult news demo (+74,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date, “GMA” is up in both Total Viewers (+8%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-16%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

“GMA” nearly doubled the Total Viewer audience (+93%) of “CBS This Morning,” while more than doubling in Adults 25-54 (+115%) and Adults 18-49 (+107%).

 

WEEK OF 7/29/13 TOTAL VIEWERS ADULTS 25-54  ADULTS 18-49 HOUSEHOLDS
ABC 5,075,000 1.5/12; 1,822,000 1.0/ 9; 1,252,000 3.8/15
NBC 4,364,000 1.4/11; 1,683,000 1.0/10; 1,306,000 3.3/13
CBS 2,630,000 0.7/ 6;   849,000 0.5/ 5;   606,000 2.0/ 8

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/29/13, 7/22/13 and 7/30/12.  Most Current: 2012-2013 Season (9/24/12 – 8/4/13) and 2011-2012 Season (9/19/11 – 7/29/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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