“ABC World News with Diane Sawyer” is Only Evening Newscast to Grow Adults 25-54 Audience Year-to-Year

By Nicole Enberg

Aug 20, 2013 1:09pm

“ABC World News” is #1 Newscast in Key News Demo on Tuesday and Thursday Outperforming “NBC Nightly News” 

“World News” is Most-Watched Evening Newscast on Tuesday

For the week of August 12, 2013 “ABC World News with Diane Sawyer” averaged 6.896 million Total Viewers and a 1.5 rating/6 share/1.774 million in Adults 25-54, according to Nielsen Media Research. “World News” turned in Adults 25-54 gains compared to both the previous week (1.761 million on w/o 8/5/13) and the year-ago week (1.755 million on w/o 8/13/12).  In fact, “World News” stood as the only evening newscast to build on its news demo audience year to year as both the “CBS Evening News” (-15%) and “NBC “Nightly News” (-14%) posted double-digit losses.

“World News” beat NBC’s “Nightly News” in Adults 25-54 2 times during the week, ranking No. 1 on Tuesday (+30,000 – 2.149 million vs. 2.119 million) and Thursday (+240,000 – 1.878 million vs. 1.638 million).  In 4 of the last 5 weeks, “World News” has beaten “Nightly News” at least 2 times head-to-head during the course of a week.  

In addition, “World News” scored the week’s No. 1 newscast in Adults 25-54 with its Tuesday airing.  Further, Thursday’s head-to-head victory produced “World News’” largest single-day advantage over a “Nightly News” telecast in nearly 5 years – since 11/18/08, based on regular telecasts.

In Total Viewers, “World News” was the most-watched evening newscast on Tuesday, leading “NBC Nightly News” by +152,000 (7.735 million vs. 7.583 million).

Week to week, “World News” significantly reduced its gaps with “NBC Nightly News” in both Total Viewers (-42%, 299,000 vs. 518,000) and Adults 25-54 (-63%, 91,000 vs. 246,000).

Year to year, “World News” slashed its margins with “Nightly News” by more than half in Total Viewers (-61%, 299,000 vs. 769,000) and by more than three-quarters in Adults 25-54 (-78%, 91,000 vs. 416,000).

Season to date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season. “World News” narrowed its margins by double digits with “NBC Nightly News” among both Total Viewers (-31%) and Adults 25-54 (-26%) to post its smallest margins (751,000 and 289,000, respectively) with the NBC program in 5 years- since the 2007-08 season.

For the week, “World News” defeated “CBS Evening News” by 1.128 million Total Viewers and by 389,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of August 12, 2013)

  Total Viewers   Adults 25-54  Adults 18-49 Households
ABC   6,896,000 1.5/6; 1,774,000 0.9/4; 1,190,000   4.8/10
NBC   7,195,000 1.6/7; 1,865,000 1.0/5; 1,320,000   5.0/10
CBS   5,768,000 1.2/5; 1,385,000 0.7/3;   850,000   3.9/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/12/13, 8/5/13 & 8/13/12. Most Current – 2012-2013 Season (9/24/12 -8/16/13) and 2011-2012 Season (9/19/11 – 8/12/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

– ABC –

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