“GMA” is #1 in Total Viewers and Both Key Demos for the Week


Aug 29, 2013 1:52pm

 ”GMA” Tops NBC’s “Today” by 726,000 Total Viewers, 132,000 Adults 25-54, and 14,000 Adults 18-49

“GMA” Grows in Total Viewers and Both Key Demos Year-to-Year

ABC News’ “Good Morning America” scored an across-the-board victory in Total Viewers (5.141 million), Adults 25-54 (1.897 million) and Adults 18-49 (1.397 million) to rank as the No. 1 morning newscast for the week of August 19, 2013, according to Nielsen Media Research.  Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

During the week, “GMA” outdrew NBC’s “Today” (4.415 million, 1.765 million and 1.383 million, respectively) by +726,000 Total Viewers, by +132,000 Adults 25-54 and by +14,000 Adults 18-49.  In fact, in Total Viewers, “GMA” increased its lead over the No. 2-ranked “Today Show” by +40% compared to its year-ago week lead (+520,000 on w/o 8/20/12).

“GMA” has ranked No. 1 in Total Viewers in all 47 weeks of the season. In fact, “GMA” has ranked No. 1 every week in Total Viewers for more than 1 year (the last 53 weeks - since w/o 8/13/12).  ”GMA’s” 53 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season.

Season to date, “GMA” has turned in its highest number of No. 1 finishes during a television season in both Total Viewers (47 of 47 weeks) and Adults 25-54 (39 of 47 weeks) in more than 21 years- since before the 1991-92; Nielsen’s electronic database started on September of 1991.  In addition, “GMA” has ranked No. 1 in Adults 18-49 in 18 weeks of the season, its most number in 20 years - since the 1992-93 season.

“GMA” built on its year-ago week numbers in all key target demos: Total Viewers (+6%), Adults 25-54 (+7%) and Adults 18-49 (+7%) – 4.837 million, 1.778 million and 1.306 million, respectively, for w/o 8/20/12. “GMA” has seen its overall audience grow from the same week last year in all 47 weeks this season. 

Season to date, “GMA” is the No. 1 morning news program in Total Viewers and Adults 25-54. The ABC show is leading “Today” by its largest season margin in overall viewers (+668,000) in more than 21 years and in the adult news demo (+86,000) in 21 years – since before the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+4%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-17%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

For the 2nd week in a row, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+95%), while more than doubling in Adults 25-54 (+109%) and Adults 18-49 (+110%).

ABC 5,141,000 1.6/13; 1,897,000   1.1/10; 1,397,000 3.9/15
NBC 4,415,000 1.5/12; 1,765,000 1.1/10; 1,383,000 3.3/13
CBS 2,638,000 0.8/ 6; 909,000 0.5/ 5;   664,000 2.0/ 8


Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/19/13, 8/12/13 and 8/20/12.  Most Current: 2012-2013 Season (9/24/12 – 8/25/13) and 2011-2012 Season (9/19/11 – 8/19/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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